IP Signals
Real-time licensing intelligence from deals, partnerships, trade press and more.
22 May · Kidscreen
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Netflix Emerges as Major Content Provider at Kids Licensing Expo
Netflix positions itself as new content power player at record-breaking Licensing Expo with optimistic market outlook.
Source: Kidscreen ↗Netflix Emerges as Major Content Provider at Kids Licensing Expo
Netflix positions itself as new content power player at record-breaking Licensing Expo with optimistic market outlook.
Why it matters ·Netflix's expanded licensing presence signals the streaming giant is actively monetizing its IP portfolio through consumer products, opening new revenue streams and licensing opportunities for retail partners. The record exhibitor attendance and industry optimism indicate strong demand for licensed children's content, expanding the addressable market for brand extensions throughout 2026.
Source: Kidscreen ↗Relevant Contacts
Find contacts →22 May · Kidscreen
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Youtooz Launches Total Drama Island Plushie Line
Youtooz secures licensing deal to produce Total Drama Island plushies.
Source: Kidscreen ↗Youtooz Launches Total Drama Island Plushie Line
Youtooz secures licensing deal to produce Total Drama Island plushies.
Why it matters ·Youtooz's expansion into Total Drama Island represents growth in the collectible plushie market, tapping into nostalgic millennial audiences and existing fan communities. This deal demonstrates continued monetization of legacy animated IP through licensed merchandise channels.
Source: Kidscreen ↗Relevant Contacts
Find contacts →22 May · Licensing Expo 2026
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Swarovski x Minions Jewellery Collection
Swarovski launched a Minions jewellery collection, extending entertainment IP into premium gifting.
Source: Licensing Expo 2026 ↗Swarovski x Minions Jewellery Collection
Swarovski launched a Minions jewellery collection, extending entertainment IP into premium gifting.
Why it matters ·Premium and luxury-adjacent brands are increasingly embracing entertainment IP. Character licensing is moving further into gifting and collectible categories that traditionally sat outside children's products.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →BT21 and LINE FRIENDS North America Expansion
Joester Loria Group was named exclusive agency for IPX properties including BT21 in North America.
Source: Licensing Expo 2026 ↗BT21 and LINE FRIENDS North America Expansion
Joester Loria Group was named exclusive agency for IPX properties including BT21 in North America.
Why it matters ·Korean-origin character IP continues to scale internationally. Demand for fandom-driven lifestyle brands remains strong as retailers seek alternatives to traditional entertainment franchises.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Moomin Appoints Vertical Licensing for Brazil
Rights & Brands appointed Vertical Licensing to represent Moomin in Brazil.
Source: Licensing Expo 2026 ↗Moomin Appoints Vertical Licensing for Brazil
Rights & Brands appointed Vertical Licensing to represent Moomin in Brazil.
Why it matters ·Character brands with strong lifestyle positioning continue to target Latin America as a growth market. Agency appointments suggest increasing confidence in premium family IP outside traditional European territories.
Source: Licensing Expo 2026 ↗22 May · Licensing Expo 2026
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Betty Boop x Homies Collection at Spencer's
Goodie Two Sleeves launched a Betty Boop x Homies collection exclusively through Spencer's.
Source: Licensing Expo 2026 ↗Betty Boop x Homies Collection at Spencer's
Goodie Two Sleeves launched a Betty Boop x Homies collection exclusively through Spencer's.
Why it matters ·Heritage character brands continue to gain relevance through culture-led collaborations. Retailers are using cross-generational nostalgia and streetwear influences to introduce classic IP to younger consumers.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Disney x Lingokids Lilo & Stitch Expansion
Lingokids expanded its Disney content offering with Lilo & Stitch activities on the educational platform.
Source: Licensing Expo 2026 ↗Disney x Lingokids Lilo & Stitch Expansion
Lingokids expanded its Disney content offering with Lilo & Stitch activities on the educational platform.
Why it matters ·Educational technology platforms are becoming meaningful licensing channels. Character brands can extend engagement through learning experiences while reaching families beyond traditional media consumption.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Pokémon x Grind Coffee Lifestyle Collection
Grind launched Pokémon-branded coffee accessories and apparel, extending the franchise into adult lifestyle.
Source: Licensing Expo 2026 ↗Pokémon x Grind Coffee Lifestyle Collection
Grind launched Pokémon-branded coffee accessories and apparel, extending the franchise into adult lifestyle.
Why it matters ·Pokémon continues expanding into adult lifestyle categories. Coffee, home and everyday-use products indicate sustained retailer confidence in the franchise's adult fanbase.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Aardman Appoints CAA Brand Management for Asia
Aardman appointed CAA Brand Management to oversee licensing in Asia, expanding its consumer products presence.
Source: Licensing Expo 2026 ↗Aardman Appoints CAA Brand Management for Asia
Aardman appointed CAA Brand Management to oversee licensing in Asia, expanding its consumer products presence.
Why it matters ·European animation studios are investing more aggressively in Asian consumer products markets. Agency appointments suggest confidence in cross-cultural appeal for family entertainment brands.
Source: Licensing Expo 2026 ↗Disney x Kids Foot Locker Exclusive Collection
Ground Up and Disney launched an exclusive collection through Kids Foot Locker for the children's footwear market.
Source: Licensing Expo 2026 ↗Disney x Kids Foot Locker Exclusive Collection
Ground Up and Disney launched an exclusive collection through Kids Foot Locker for the children's footwear market.
Why it matters ·Character brands remain a strong driver within children's footwear. Retail-exclusive collaborations continue to be a preferred strategy for generating differentiation and limited-edition demand.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →DC x Olympia Le-Tan Women of DC Collection
Olympia Le-Tan launched a collection celebrating iconic women of DC through a premium fashion collaboration.
Source: Licensing Expo 2026 ↗DC x Olympia Le-Tan Women of DC Collection
Olympia Le-Tan launched a collection celebrating iconic women of DC through a premium fashion collaboration.
Why it matters ·Female superhero IP continues expanding into premium fashion and accessories. Fashion houses increasingly view comic-book characters as cultural icons rather than purely entertainment properties.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Spider-Man Brand New Day Product Rollout
Consumer products tied to Spider-Man: Brand New Day were revealed ahead of release, extending the theatrical rollout.
Source: Licensing Expo 2026 ↗Spider-Man Brand New Day Product Rollout
Consumer products tied to Spider-Man: Brand New Day were revealed ahead of release, extending the theatrical rollout.
Why it matters ·Studios are accelerating merchandise activation earlier in the theatrical cycle. Early product reveals help build anticipation while giving retailers longer promotional windows.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →LEGO Shrek Construction Sets Revealed
LEGO revealed new Shrek construction sets, reactivating DreamWorks' legacy film franchise for builders.
Source: Licensing Expo 2026 ↗LEGO Shrek Construction Sets Revealed
LEGO revealed new Shrek construction sets, reactivating DreamWorks' legacy film franchise for builders.
Why it matters ·DreamWorks' legacy film properties continue to demonstrate consumer relevance decades after launch. Construction toys remain an effective format for reactivating evergreen entertainment brands.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →22 May · Licensing Expo 2026
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The Lorax x Jane Goodall Institute Partnership
Dr. Seuss Enterprises partnered with the Jane Goodall Institute around The Lorax for purpose-led programming.
Source: Licensing Expo 2026 ↗The Lorax x Jane Goodall Institute Partnership
Dr. Seuss Enterprises partnered with the Jane Goodall Institute around The Lorax for purpose-led programming.
Why it matters ·Purpose-led licensing partnerships continue to gain momentum. Educational and environmental alliances can extend franchise relevance while creating new opportunities in publishing, education and sustainability-focused products.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Pokémon 30th Anniversary Target Retail Activation
Target launched exclusive merchandise tied to Pokémon's 30th anniversary, driving collector and family demand.
Source: Licensing Expo 2026 ↗Pokémon 30th Anniversary Target Retail Activation
Target launched exclusive merchandise tied to Pokémon's 30th anniversary, driving collector and family demand.
Why it matters ·Major retailers continue to treat Pokémon as a traffic-driving franchise. Anniversary programmes are becoming large-scale retail events capable of generating exclusive product demand and collector engagement.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →21 May · Licensing Expo 2026
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Olive Oyl x Cloe Fashion Accessories Launch
King Features and Cloe launched an Olive Oyl accessories line covering bags, backpacks and suitcases.
Source: Licensing Expo 2026 ↗Olive Oyl x Cloe Fashion Accessories Launch
King Features and Cloe launched an Olive Oyl accessories line covering bags, backpacks and suitcases.
Why it matters ·Female-led heritage character IP is gaining traction in fashion accessories. Olive Oyl's styling potential suggests opportunities for retro, character-led lifestyle products aimed at adult consumers.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →21 May · Licensing Expo 2026
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Spiralcute Appoints International Agents for Japanese Characters
Spiralcute appointed licensing agents across the UK, Australia, North America, Brazil, Mexico and South Africa for Chiikawa and Mofusand.
Source: Licensing Expo 2026 ↗Spiralcute Appoints International Agents for Japanese Characters
Spiralcute appointed licensing agents across the UK, Australia, North America, Brazil, Mexico and South Africa for Chiikawa and Mofusand.
Why it matters ·Japanese character IP continues to globalise through agent networks. The appointment signals strong international demand for kawaii and collectible characters across plush, accessories and specialty retail.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Dr. Seuss LBE Expansion with WildBrain CPLG
Dr. Seuss Enterprises and WildBrain CPLG outlined location-based experience plans tied to The Cat in the Hat and future content.
Source: Licensing Expo 2026 ↗Dr. Seuss LBE Expansion with WildBrain CPLG
Dr. Seuss Enterprises and WildBrain CPLG outlined location-based experience plans tied to The Cat in the Hat and future content.
Why it matters ·Dr. Seuss is moving deeper into experiential licensing to extend classic publishing IP into family destinations. This points to opportunities in themed attractions, live experiences, retail theatre and event-led merchandise.
Source: Licensing Expo 2026 ↗Molang Appoints Caravanserai for Iberia
Millimages appointed Caravanserai to develop Molang consumer products in Spain, Portugal and Andorra.
Source: Licensing Expo 2026 ↗Molang Appoints Caravanserai for Iberia
Millimages appointed Caravanserai to develop Molang consumer products in Spain, Portugal and Andorra.
Why it matters ·Molang's European licensing footprint is expanding through local-market representation. Iberian retailers and manufacturers may see new opportunities in stationery, plush, apparel, accessories and gifting.
Source: Licensing Expo 2026 ↗Relevant Contacts (2)
Guillem Rey
Managing Director
Jordi Rey
CEO
Peppa Pig Theme Park Florida Seasonal Event
Peppa Pig Theme Park Florida launched the limited-time Pig Family Travel Adventure event from May 23 to June 28.
Source: Licensing Expo 2026 ↗Peppa Pig Theme Park Florida Seasonal Event
Peppa Pig Theme Park Florida launched the limited-time Pig Family Travel Adventure event from May 23 to June 28.
Why it matters ·Hasbro is using seasonal LBE programming to keep preschool IP active beyond screen content and core toys. Event-based experiences can drive repeat visits, travel-themed merchandise and family retail activations.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Mattel Shifts Strategy to Intention Over Attention
Mattel's chief consumer products officer outlined a strategy shift toward intention over attention at Licensing Expo.
Source: Licensing Expo 2026 ↗Mattel Shifts Strategy to Intention Over Attention
Mattel's chief consumer products officer outlined a strategy shift toward intention over attention at Licensing Expo.
Why it matters ·Mattel appears to be prioritising fewer, more strategic consumer touchpoints over broad logo placement. Partners with strong experiential, cultural or premium retail execution may be better positioned than volume-only licensees.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Strawberry Shortcake Expands Through Experiences
WildBrain announced new experiential activations and licensing collaborations for Strawberry Shortcake.
Source: Licensing Expo 2026 ↗Strawberry Shortcake Expands Through Experiences
WildBrain announced new experiential activations and licensing collaborations for Strawberry Shortcake.
Why it matters ·Legacy girls' brands are increasingly combining consumer products with immersive experiences. Experiential touchpoints are becoming a core franchise-building tool rather than a supporting marketing activity.
Source: Licensing Expo 2026 ↗21 May · Licensing Expo 2026
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Shimmer the Glowworm Secures Global Licensing Deal
Shimmer the Glowworm secured a global licensing deal ahead of Licensing Expo 2026.
Source: Licensing Expo 2026 ↗Shimmer the Glowworm Secures Global Licensing Deal
Shimmer the Glowworm secured a global licensing deal ahead of Licensing Expo 2026.
Why it matters ·Emerging character brands are increasingly entering licensing programmes earlier in their lifecycle. Rights owners appear focused on building consumer products ecosystems alongside audience development.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Care Bears 45th Anniversary Licensing Drive
Care Bears announced multiple licensing partnerships and retail expansions ahead of its 45th anniversary.
Source: Licensing Expo 2026 ↗Care Bears 45th Anniversary Licensing Drive
Care Bears announced multiple licensing partnerships and retail expansions ahead of its 45th anniversary.
Why it matters ·Major anniversaries continue to serve as growth catalysts rather than nostalgia-only moments. The scale of Care Bears' activity suggests retailers see enduring demand for comfort-driven, multi-generational character brands.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Miraculous Expands into Stage and LBE
After its 10th anniversary, Miraculous is expanding through stage production, location-based experiences and brand extensions.
Source: Licensing Expo 2026 ↗Miraculous Expands into Stage and LBE
After its 10th anniversary, Miraculous is expanding through stage production, location-based experiences and brand extensions.
Why it matters ·Miraculous is moving from animated series into a broader franchise ecosystem. Experiential and live formats could strengthen fan engagement and create new demand in events, theatrical merchandise and immersive retail.
Source: Licensing Expo 2026 ↗Relevant Contacts
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