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The LEGO Group
▲Momentum: HIGHACTIVEEntertainment IPRights held by LEGO Systems A/S
🗺️ Distribution & Licensing
- Rights Holder
- LEGO Systems A/S
- Known Active Markets
- Global
- Last Active Signal
- CollaborationBMW Group and the Lego Group celebrate the BMW M3 E30
1 week ago · from trade press
- Opportunity Confidence
- LOW
No rights data on record yet. Confidence is low until the page is claimed or rights are added.
💡 Why This Brand Matters
Global toy and entertainment company known for LEGO building sets, media and licensed products.
⚡ Latest Commercial Signals
View all →BMW Group and the Lego Group celebrate the BMW M3 E30
Lego and BMW mark the M3 E30's 40th anniversary with a first-of-its-kind collaborative project.
LEGO Pokémon Sets and Trainer Challenge Launch
LEGO revealed its first Pokémon construction sets alongside a Trainer Challenge initiative at retail.
LEGO Shrek Construction Sets Revealed
LEGO revealed new Shrek construction sets, reactivating DreamWorks' legacy film franchise for builders.
LEGO Expands Bluey Preschool Range with Four New Sets
LEGO released four additional Bluey sets, expanding its preschool construction toy range.
LEGO Football Campaign with Ronaldo, Messi, Mbappé and Vinícius
LEGO partnered with Cristiano Ronaldo, Messi, Mbappé and Vinícius Júnior in a global football campaign.
LEGO Announces One Piece Sets Based on Netflix Season 2
LEGO announced building sets based on Netflix's One Piece Season 2, extending the anime partnership.
🛡️ Data Confidence
- Profile Status
- Unclaimed
- Sources Tracked
- 13 signals
- Rights on Record
- 0
- Last Updated
- 4 days ago
- Profile Completeness
- 25%
✓Description & country
○Rights on record+30%
At least one licensing right or territory has been added
○Agent / rep linked+25%
A confirmed licensing agent or representative is attached to this brand
○Page claimed+20%
The brand owner or agent has claimed this page and verified the information
✉️ Business Contacts
Likely Decision Makers
These are the roles most likely to handle licensing at LEGO Systems A/S. We've identified the titles — verify the right person on LinkedIn before reaching out.
Searches LinkedIn via Google · Titles identified by LicensingMap · Always verify before outreach
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No confirmed representation yet