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The LEGO Group
▲Momentum: HIGHACTIVEEntertainment IPRights held by LEGO Systems A/S
⚡ Commercial Signal Archive
13 total signals tracked
BMW Group and the Lego Group celebrate the BMW M3 E30
Lego and BMW mark the M3 E30's 40th anniversary with a first-of-its-kind collaborative project.
Toy World · 1 week ago
LEGO Pokémon Sets and Trainer Challenge Launch
LEGO revealed its first Pokémon construction sets alongside a Trainer Challenge initiative at retail.
Licensing Expo 2026 · 1 week ago
LEGO Shrek Construction Sets Revealed
LEGO revealed new Shrek construction sets, reactivating DreamWorks' legacy film franchise for builders.
Licensing Expo 2026 · 2 weeks ago
LEGO Expands Bluey Preschool Range with Four New Sets
LEGO released four additional Bluey sets, expanding its preschool construction toy range.
License Intelligence · 2 weeks ago
LEGO Football Campaign with Ronaldo, Messi, Mbappé and Vinícius
LEGO partnered with Cristiano Ronaldo, Messi, Mbappé and Vinícius Júnior in a global football campaign.
License Intelligence · 1 month ago
LEGO Announces One Piece Sets Based on Netflix Season 2
LEGO announced building sets based on Netflix's One Piece Season 2, extending the anime partnership.
License Intelligence · 1 month ago
LEGO Announces Shrek Building Sets
LEGO announced new Shrek building sets, bringing the DreamWorks franchise to construction toys.
License Intelligence · 2 months ago
Pan Am x LEGO DC-3 Building Set
Pan Am expanded into construction toys through a licensed LEGO collaboration featuring the iconic DC-3.
License Global · 2 months ago
TED and LEGO Announce Education-Focused Collaboration
TED and the LEGO Group announced a collaboration focused on learning and creativity.
License Intelligence · 3 months ago
LEGO and Netflix Announce KPop Demon Hunters Construction Sets
LEGO and Netflix announced KPop Demon Hunters construction sets, expanding the property into bricks.
License Intelligence · 3 months ago
Web Intelligence
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Sourced from Google News · keyword-filtered · no AI
Licensing Ecosystem
13 signals
Connected Brand Ecosystem