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The LEGO Group

unclaimed
licensor
🔥

4

Signals (30d)

🤝

12

Partners

Likely Decision Makers

These are the roles most likely to handle licensing at LEGO. We've identified the titles — verify the right person on LinkedIn before reaching out.

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Activity

Latest IP Signals

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Collaboration27 May 2026

BMW Group and the Lego Group celebrate the BMW M3 E30

Lego and BMW mark the M3 E30's 40th anniversary with a first-of-its-kind collaborative project.

Toy World
Retail Launch24 May 2026

LEGO Pokémon Sets and Trainer Challenge Launch

LEGO revealed its first Pokémon construction sets alongside a Trainer Challenge initiative at retail.

Licensing Expo 2026
Retail Launch22 May 2026

LEGO Shrek Construction Sets Revealed

LEGO revealed new Shrek construction sets, reactivating DreamWorks' legacy film franchise for builders.

Licensing Expo 2026
Retail Launch19 May 2026

LEGO Expands Bluey Preschool Range with Four New Sets

LEGO released four additional Bluey sets, expanding its preschool construction toy range.

License Intelligence
Partnership24 Apr 2026

LEGO Football Campaign with Ronaldo, Messi, Mbappé and Vinícius

LEGO partnered with Cristiano Ronaldo, Messi, Mbappé and Vinícius Júnior in a global football campaign.

License Intelligence
Retail Launch20 Apr 2026

LEGO Announces One Piece Sets Based on Netflix Season 2

LEGO announced building sets based on Netflix's One Piece Season 2, extending the anime partnership.

License Intelligence
Retail Launch7 Apr 2026

LEGO Announces Shrek Building Sets

LEGO announced new Shrek building sets, bringing the DreamWorks franchise to construction toys.

License Intelligence
Collaboration5 Apr 2026

Pan Am x LEGO DC-3 Building Set

Pan Am expanded into construction toys through a licensed LEGO collaboration featuring the iconic DC-3.

License Global
Partnership24 Feb 2026

TED and LEGO Announce Education-Focused Collaboration

TED and the LEGO Group announced a collaboration focused on learning and creativity.

License Intelligence
Retail Launch22 Feb 2026

LEGO and Netflix Announce KPop Demon Hunters Construction Sets

LEGO and Netflix announced KPop Demon Hunters construction sets, expanding the property into bricks.

License Intelligence
Collaboration14 Feb 2026

LEGO and The Metropolitan Museum of Art Reveal Monet Art Set

LEGO and The Metropolitan Museum of Art revealed a LEGO Art Claude Monet set.

License Intelligence
Live Experience15 Nov 2025

Formula 1 x LEGO Cadillac Experiential Activation

Formula 1 expanded its experiential licensing programme through a LEGO-built Cadillac activation.

License Global
Licensing Deal5 Jun 2025

Nike and LEGO Group Announce Global Footwear and Lifestyle Partnership

Nike and the LEGO Group announced a multi-category partnership spanning footwear and lifestyle products.

License Global