IP Signals
Real-time licensing intelligence from deals, partnerships, trade press and more.
Moomin Arabia 30th Anniversary Love Mug Collection
Moomin Arabia launched a special collection celebrating the 30th anniversary of the Love Mug.
Source: Licensing Expo 2026 ↗Moomin Arabia 30th Anniversary Love Mug Collection
Moomin Arabia launched a special collection celebrating the 30th anniversary of the Love Mug.
Why it matters ·Lifestyle-driven character brands increasingly leverage collectible anniversaries to drive premium retail demand. Limited-edition releases remain highly effective for maintaining long-term consumer engagement.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Miraculous x My Talking Angela 2 Gaming Activation
Outfit7 and Miraculous Corp expanded their collaboration through a Miraculous activation in My Talking Angela 2.
Source: Licensing Expo 2026 ↗Miraculous x My Talking Angela 2 Gaming Activation
Outfit7 and Miraculous Corp expanded their collaboration through a Miraculous activation in My Talking Angela 2.
Why it matters ·Mobile gaming is emerging as a preferred activation channel for non-gaming IP. These partnerships provide recurring audience engagement without requiring large-scale game development investment.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Transformers Robosen Robotic Soundwave Product
Robosen and Hasbro introduced a robotic Soundwave product, merging Transformers IP with AI-enhanced technology.
Source: Licensing Expo 2026 ↗Transformers Robosen Robotic Soundwave Product
Robosen and Hasbro introduced a robotic Soundwave product, merging Transformers IP with AI-enhanced technology.
Why it matters ·Robotics and AI-enhanced collectibles are becoming a premium licensing category. Technology-driven products create new monetization opportunities for franchises with strong collector audiences.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →24 May · Licensing Expo 2026
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Kirby x Kura Sushi Restaurant Collaboration
Kirby launched a themed collaboration with Kura Sushi combining merchandise, collectibility and social engagement.
Source: Licensing Expo 2026 ↗Kirby x Kura Sushi Restaurant Collaboration
Kirby launched a themed collaboration with Kura Sushi combining merchandise, collectibility and social engagement.
Why it matters ·Restaurant partnerships continue to be a major growth area for gaming and character brands. Dining activations combine merchandise, collectability and social engagement in a single experience.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Peppa Pig Middle East Touring Experience
Hasbro launched a Peppa Pig touring experience across the Middle East, testing emerging markets.
Source: Licensing Expo 2026 ↗Peppa Pig Middle East Touring Experience
Hasbro launched a Peppa Pig touring experience across the Middle East, testing emerging markets.
Why it matters ·Touring experiences are becoming a scalable alternative to permanent attractions. Rights owners are increasingly using mobile experiential formats to test emerging markets.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Build-A-Bear x Hello Kitty Expansion Across US Destinations
Build-A-Bear expanded Hello Kitty and Friends Workshop locations across major US destinations.
Source: Licensing Expo 2026 ↗Build-A-Bear x Hello Kitty Expansion Across US Destinations
Build-A-Bear expanded Hello Kitty and Friends Workshop locations across major US destinations.
Why it matters ·Retailtainment remains a strong growth channel. Interactive retail environments help licensed brands deepen engagement while generating higher-value purchases.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →24 May · Licensing Expo 2026
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Pudgy Penguins Outlines Consumer Products Roadmap
Pudgy Penguins outlined future plans spanning toys, collaborations and broader consumer products.
Source: Licensing Expo 2026 ↗Pudgy Penguins Outlines Consumer Products Roadmap
Pudgy Penguins outlined future plans spanning toys, collaborations and broader consumer products.
Why it matters ·Web3-origin IP is increasingly adopting traditional franchise-building models. The focus is shifting from digital ownership toward mass-market consumer products and entertainment ecosystems.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Pokémon x tonies Audio Platform Partnership
tonies expanded through a landmark partnership with Pokémon, bringing the franchise to audio-first play.
Source: Licensing Expo 2026 ↗Pokémon x tonies Audio Platform Partnership
tonies expanded through a landmark partnership with Pokémon, bringing the franchise to audio-first play.
Why it matters ·Audio-based platforms are becoming strategically important licensing channels. Brands that can deliver screen-light experiences are increasingly attractive to parents and educators.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →ZAG Enters Women's Sports Licensing
ZAG expanded into women's sports partnerships, positioning entertainment IP within the growing women's sports sector.
Source: Licensing Expo 2026 ↗ZAG Enters Women's Sports Licensing
ZAG expanded into women's sports partnerships, positioning entertainment IP within the growing women's sports sector.
Why it matters ·Women's sports are emerging as a meaningful licensing growth sector. Entertainment companies are beginning to view women's athletes and sports personalities as scalable IP platforms.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Kodak Wins Double at 2026 Licensing International Excellence Awards — Best Corporate Brand & Best Electronic Product
LMCA client Kodak won both Best Corporate Brand and Best Electronic Product for Corporate Brands at the 2026 Licensing International Excellence Awards — the brand's fourth award win in two years.
Source: LMCA ↗Kodak Wins Double at 2026 Licensing International Excellence Awards — Best Corporate Brand & Best Electronic Product
LMCA client Kodak won both Best Corporate Brand and Best Electronic Product for Corporate Brands at the 2026 Licensing International Excellence Awards — the brand's fourth award win in two years.
Why it matters ·LMCA is the only agency exclusively focused on corporate brand extension licensing — active programme activity signals open licensing opportunities across major consumer categories.
Source: LMCA ↗Relevant Contacts (7)
Ciarán Coyle
President & CEO
Ximena Duque
SVP, Global Client Services & MD, LATAM
Sonic Messaging Stickers via Bare Tree Media
SEGA partnered with Bare Tree Media on Sonic mobile messaging stickers for major platforms.
Source: Licensing Expo 2026 ↗Sonic Messaging Stickers via Bare Tree Media
SEGA partnered with Bare Tree Media on Sonic mobile messaging stickers for major platforms.
Why it matters ·Micro-content licensing remains an effective engagement strategy. Messaging platforms provide low-friction, high-frequency touchpoints that keep franchises visible between major releases.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Care Bears Appears on The Masked Singer
Care Bears appeared in a high-profile entertainment crossover on The Masked Singer, maintaining cultural visibility.
Source: Licensing Expo 2026 ↗Care Bears Appears on The Masked Singer
Care Bears appeared in a high-profile entertainment crossover on The Masked Singer, maintaining cultural visibility.
Why it matters ·Legacy brands are increasingly using mainstream entertainment integrations to maintain cultural relevance. Media appearances can act as low-cost awareness drivers ahead of licensing and retail initiatives.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →SEGA and JAKKS Pacific Multi-Year Sonic Deal
SEGA signed a multi-year partnership with JAKKS Pacific tied to future Sonic product programmes.
Source: Licensing Expo 2026 ↗SEGA and JAKKS Pacific Multi-Year Sonic Deal
SEGA signed a multi-year partnership with JAKKS Pacific tied to future Sonic product programmes.
Why it matters ·Gaming IP continues strengthening its position as a long-term consumer products category rather than a release-driven business. Multi-year agreements indicate confidence in sustained franchise demand beyond individual game launches.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →23 May · Licensing Expo 2026
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Paddington Enters Pet Products with Pawsome Paws
Paddington partnered with Pawsome Paws Boutique on pet accessories, entering the fast-growing pet category.
Source: Licensing Expo 2026 ↗Paddington Enters Pet Products with Pawsome Paws
Paddington partnered with Pawsome Paws Boutique on pet accessories, entering the fast-growing pet category.
Why it matters ·The pet category is becoming an increasingly attractive licensing destination. Family-friendly character brands can leverage emotional affinity to enter premium pet accessories, apparel and gifting markets.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Hello Kitty x Igloo Outdoor Lifestyle Collection
Igloo launched multiple Hello Kitty and Friends cooler collections, extending character IP into outdoor lifestyle.
Source: Licensing Expo 2026 ↗Hello Kitty x Igloo Outdoor Lifestyle Collection
Igloo launched multiple Hello Kitty and Friends cooler collections, extending character IP into outdoor lifestyle.
Why it matters ·Character brands are increasingly moving into outdoor and lifestyle categories traditionally unrelated to children's products. This reflects growing consumer acceptance of character-driven everyday products for adults.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Moomin x Biscuiteers Premium Food Collection
Biscuiteers introduced a hand-crafted Moomin biscuit collection, entering artisanal food as a licensing category.
Source: Licensing Expo 2026 ↗Moomin x Biscuiteers Premium Food Collection
Biscuiteers introduced a hand-crafted Moomin biscuit collection, entering artisanal food as a licensing category.
Why it matters ·Premium gifting and artisanal food products continue emerging as high-value licensing categories. Lifestyle-oriented character brands are particularly well positioned for premium food and seasonal gifting programmes.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Care Bears Global Publishing Expansion
Care Bears expanded its global publishing programme through new book releases and partnerships.
Source: Licensing Expo 2026 ↗Care Bears Global Publishing Expansion
Care Bears expanded its global publishing programme through new book releases and partnerships.
Why it matters ·Publishing remains an important franchise-building channel for evergreen brands. Storytelling extensions help sustain relevance between major product and entertainment initiatives.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Winnie the Pooh Centenary Licensing Value
Industry analysis highlighted Winnie the Pooh's enduring commercial success approaching its centenary.
Source: Licensing Expo 2026 ↗Winnie the Pooh Centenary Licensing Value
Industry analysis highlighted Winnie the Pooh's enduring commercial success approaching its centenary.
Why it matters ·Evergreen literary and character brands continue demonstrating exceptional long-term licensing value. Longevity is becoming a strategic asset as retailers prioritize recognizable IP with proven multi-generational appeal.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Strawberry Shortcake Baking Show Unveiled
WildBrain unveiled a new Strawberry Shortcake baking series designed to extend the franchise into food-focused content.
Source: Licensing Expo 2026 ↗Strawberry Shortcake Baking Show Unveiled
WildBrain unveiled a new Strawberry Shortcake baking series designed to extend the franchise into food-focused content.
Why it matters ·Food-themed content is increasingly being used to support consumer products ecosystems. Baking and lifestyle formats create natural licensing pathways into kitchenware, food products and experiential activations.
Source: Licensing Expo 2026 ↗Care Bears x Kung Fu Tea Beverage Collaboration
Kung Fu Tea launched a limited-time Care Bears beverage collaboration across its retail network.
Source: Licensing Expo 2026 ↗Care Bears x Kung Fu Tea Beverage Collaboration
Kung Fu Tea launched a limited-time Care Bears beverage collaboration across its retail network.
Why it matters ·Character licensing continues expanding into experiential food and beverage formats. Specialty beverage chains are becoming important channels for family and kidult brands seeking social-media visibility.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →23 May · Licensing Expo 2026
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Godzilla Enters Formula 1 with Haas Collaboration
Haas F1 Team announced a Godzilla collaboration, bringing entertainment IP into the global motorsport arena.
Source: Licensing Expo 2026 ↗Godzilla Enters Formula 1 with Haas Collaboration
Haas F1 Team announced a Godzilla collaboration, bringing entertainment IP into the global motorsport arena.
Why it matters ·Entertainment and sports licensing continue to converge. Motorsport offers globally recognised IP new exposure opportunities beyond traditional entertainment channels.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Barbie x Erewhon Premium Smoothie Collaboration
Erewhon launched a Barbie-branded smoothie collaboration, extending the brand into premium wellness retail.
Source: Licensing Expo 2026 ↗Barbie x Erewhon Premium Smoothie Collaboration
Erewhon launched a Barbie-branded smoothie collaboration, extending the brand into premium wellness retail.
Why it matters ·Premium wellness and lifestyle retailers continue embracing entertainment brands. Character IP is increasingly being positioned as part of aspirational lifestyle marketing rather than traditional children's merchandising.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Popeye Enters Solitaire Grand Harvest Mobile Gaming
Popeye appeared in Solitaire Grand Harvest as a special gaming crossover event for mobile audiences.
Source: Licensing Expo 2026 ↗Popeye Enters Solitaire Grand Harvest Mobile Gaming
Popeye appeared in Solitaire Grand Harvest as a special gaming crossover event for mobile audiences.
Why it matters ·Heritage characters are increasingly finding new audiences through casual and mobile gaming partnerships. These collaborations offer cost-effective exposure while supporting broader licensing activity.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →The Little Prince Signs with IMG Licensing
The Little Prince appointed IMG Licensing to manage its global consumer products programme.
Source: Licensing Expo 2026 ↗The Little Prince Signs with IMG Licensing
The Little Prince appointed IMG Licensing to manage its global consumer products programme.
Why it matters ·Literary IP continues attracting global licensing investment. Timeless publishing properties remain attractive due to broad demographic appeal and international recognition.
Source: Licensing Expo 2026 ↗Hello Kitty MINISO Pop-Up North America Launch
MINISO launched its first Hello Kitty and Friends pop-up in North America, testing demand before wider rollout.
Source: Licensing Expo 2026 ↗Hello Kitty MINISO Pop-Up North America Launch
MINISO launched its first Hello Kitty and Friends pop-up in North America, testing demand before wider rollout.
Why it matters ·Temporary retail experiences are becoming a key growth vehicle for character brands. Pop-ups provide a low-risk route for testing demand before wider retail rollouts.
Source: Licensing Expo 2026 ↗Relevant Contacts
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