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Mattel
▲Momentum: HIGHACTIVEEntertainment IP🗺️ Distribution & Licensing
- Rights Holder
- Mattel
- Known Active Markets
- Global
- Last Active Signal
- PartnershipMattel searches for first Hot Wheels Tiniest Team Principal
1 week ago · from trade press
- Opportunity Confidence
- LOW
No rights data on record yet. Confidence is low until the page is claimed or rights are added.
💡 Why This Brand Matters
Global toy and family entertainment company behind brands including Barbie, Hot Wheels and Fisher-Price.
⚡ Latest Commercial Signals
View all →Mattel searches for first Hot Wheels Tiniest Team Principal
Mattel launches global search for Hot Wheels' first Tiniest Team Principal, judged by F1 leaders.
TMNT Multi-Year Deal Between Paramount and Mattel
Paramount and Mattel signed a multi-year Teenage Mutant Ninja Turtles licensing agreement.
Thomas & Friends Visual Refresh by Mattel
Mattel introduced a refreshed look and logo for Thomas & Friends to maintain relevance with new audiences.
Barbie x Erewhon Premium Smoothie Collaboration
Erewhon launched a Barbie-branded smoothie collaboration, extending the brand into premium wellness retail.
Mattel Shifts Strategy to Intention Over Attention
Mattel's chief consumer products officer outlined a strategy shift toward intention over attention at Licensing Expo.
Polly Pocket x The Oodie Comfort Wear Collection
The Oodie launched a Polly Pocket comfort wear collection with Mattel.
🛡️ Data Confidence
- Profile Status
- Unclaimed
- Sources Tracked
- 30 signals
- Rights on Record
- 0
- Last Updated
- 5 days ago
- Profile Completeness
- 25%
✓Description & country
○Rights on record+30%
At least one licensing right or territory has been added
○Agent / rep linked+25%
A confirmed licensing agent or representative is attached to this brand
○Page claimed+20%
The brand owner or agent has claimed this page and verified the information
✉️ Business Contacts
Likely Decision Makers
These are the roles most likely to handle licensing at Mattel. We've identified the titles — verify the right person on LinkedIn before reaching out.
Searches LinkedIn via Google · Titles identified by LicensingMap · Always verify before outreach
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