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Mattel
▲Momentum: HIGHACTIVEEntertainment IP⚡ Commercial Signal Archive
30 total signals tracked
Mattel searches for first Hot Wheels Tiniest Team Principal
Mattel launches global search for Hot Wheels' first Tiniest Team Principal, judged by F1 leaders.
Toy World · 1 week ago
TMNT Multi-Year Deal Between Paramount and Mattel
Paramount and Mattel signed a multi-year Teenage Mutant Ninja Turtles licensing agreement.
Licensing Expo 2026 · 1 week ago
Thomas & Friends Visual Refresh by Mattel
Mattel introduced a refreshed look and logo for Thomas & Friends to maintain relevance with new audiences.
Licensing Expo 2026 · 1 week ago
Barbie x Erewhon Premium Smoothie Collaboration
Erewhon launched a Barbie-branded smoothie collaboration, extending the brand into premium wellness retail.
Licensing Expo 2026 · 2 weeks ago
Mattel Shifts Strategy to Intention Over Attention
Mattel's chief consumer products officer outlined a strategy shift toward intention over attention at Licensing Expo.
Licensing Expo 2026 · 2 weeks ago
Polly Pocket x The Oodie Comfort Wear Collection
The Oodie launched a Polly Pocket comfort wear collection with Mattel.
License Intelligence · 2 weeks ago
UNO Partners with Vrbo on Travel Marketing Campaign
UNO partnered with Vrbo for a vacation rental promotion using the classic card game brand.
License Intelligence · 3 weeks ago
American Girl 40th Anniversary Cross-Brand Collaborations
American Girl launched anniversary collections through Polly Pocket and Little People Collectors.
License Intelligence · 3 weeks ago
Mattel Brick Shop Lamborghini and Audi Collection
Lamborghini and Audi expanded their licensing programmes through new Mattel Brick Shop construction sets.
License Global · 3 weeks ago
Mattel Outlines Location-Based Entertainment Expansion
Mattel outlined location-based entertainment expansion plans across its brand portfolio.
License Intelligence · 3 weeks ago
Licensing Ecosystem
30 signals
Connected Brand Ecosystem