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Mattel
unclaimedGlobal toy company behind Barbie, Hot Wheels, Fisher-Price and more.
11
Signals (30d)
1
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10
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Mattel
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Activity
Latest IP Signals
Mattel searches for first Hot Wheels Tiniest Team Principal
Mattel launches global search for Hot Wheels' first Tiniest Team Principal, judged by F1 leaders.
TMNT Multi-Year Deal Between Paramount and Mattel
Paramount and Mattel signed a multi-year Teenage Mutant Ninja Turtles licensing agreement.
Thomas & Friends Visual Refresh by Mattel
Mattel introduced a refreshed look and logo for Thomas & Friends to maintain relevance with new audiences.
Barbie x Erewhon Premium Smoothie Collaboration
Erewhon launched a Barbie-branded smoothie collaboration, extending the brand into premium wellness retail.
Mattel Shifts Strategy to Intention Over Attention
Mattel's chief consumer products officer outlined a strategy shift toward intention over attention at Licensing Expo.
Polly Pocket x The Oodie Comfort Wear Collection
The Oodie launched a Polly Pocket comfort wear collection with Mattel.
UNO Partners with Vrbo on Travel Marketing Campaign
UNO partnered with Vrbo for a vacation rental promotion using the classic card game brand.
American Girl 40th Anniversary Cross-Brand Collaborations
American Girl launched anniversary collections through Polly Pocket and Little People Collectors.
Mattel Brick Shop Lamborghini and Audi Collection
Lamborghini and Audi expanded their licensing programmes through new Mattel Brick Shop construction sets.
Mattel Outlines Location-Based Entertainment Expansion
Mattel outlined location-based entertainment expansion plans across its brand portfolio.
Mattel Debuts Dolls Tied to Disney Live-Action Moana
Mattel debuted dolls tied to Disney's live-action Moana adaptation.
Mattel Brick Shop Launches Lamborghini, Audi and Masters of the Universe Sets
Mattel Brick Shop unveiled seven new building sets featuring Lamborghini, Audi and Masters of the Universe.
Barbie You Can Be Any Barbie Activation at Coachella
Mattel brought its "You Can Be Any Barbie" activation to Coachella reaching festival audiences.
Mattel and PikPok Launch Barbie Horse Ride & Rescue Mobile Game
Mattel and PikPok launched the Barbie Horse Ride & Rescue mobile game.
Mattel Combines FIFA World Cup and Masters of the Universe Reveals
Mattel unveiled FIFA World Cup products alongside additional Masters of the Universe items.
Disney and Mattel Unveil Toy Story 5 Toy Assortment
Disney and Mattel unveiled the Toy Story 5 toy assortment and discussed partnership plans.
Barbie x Edikted Fashion Collection
Edikted released a Barbie fashion collection, extending the brand into fashion-forward apparel.
Barbie Introduces Dream Team of Global Female Role Models
Barbie introduced a Dream Team of global female role models as part of its brand programme.
Coraline Enters Monster High Product Line
Coraline entered the Monster High product line through a cross-brand collector collaboration.
Mattel and Uken Games Launch Mattel Match Mobile Game
Mattel and Uken Games launched Mattel Match, extending toy brand IP into mobile gaming.