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Retail LaunchToys & Games
24 May 2026

Transformers Robosen Robotic Soundwave Product

Brand

65

Opportunity
Score

Overview

Robosen and Hasbro introduced a robotic Soundwave product, merging Transformers IP with AI-enhanced technology.

Source: Licensing Expo 2026

Why this matters

  • Robotics and AI-enhanced collectibles are becoming a premium licensing category.
  • Technology-driven products create new monetization opportunities for franchises with strong collector audiences.