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CollaborationToys & Games
24 May 2026

Baby Shark x Peppa Pig Preschool Crossover

Brand

60

Opportunity
Score

Overview

Pinkfong and Hasbro launched a Baby Shark and Peppa Pig collaboration for preschool audiences.

Source: Licensing Expo 2026

Why this matters

  • Preschool brands are increasingly collaborating rather than competing.
  • Cross-IP partnerships can generate fresh consumer interest while expanding audience reach across multiple fan communities.