IP Signals
Real-time licensing intelligence from deals, partnerships, trade press and more.
Mattel searches for first Hot Wheels Tiniest Team Principal
Mattel launches global search for Hot Wheels' first Tiniest Team Principal, judged by F1 leaders.
Source: Toy World ↗Mattel searches for first Hot Wheels Tiniest Team Principal
Mattel launches global search for Hot Wheels' first Tiniest Team Principal, judged by F1 leaders.
Why it matters ·This activation deepens the Hot Wheels x Formula 1 co-branding relationship, signaling expanded licensing potential across motorsport-adjacent product categories. Retailers and licensees should note the global scope of this campaign as a indicator of sustained F1-themed product investment by Mattel.
Source: Toy World ↗Relevant Contacts
Find contacts →Disney x Formula 1 Fuel the Magic 2026 Partnership
Disney and Formula 1 expanded their Fuel the Magic partnership for the 2026 season across global markets.
Source: Licensing Expo 2026 ↗Disney x Formula 1 Fuel the Magic 2026 Partnership
Disney and Formula 1 expanded their Fuel the Magic partnership for the 2026 season across global markets.
Why it matters ·Sports and entertainment partnerships are becoming a major growth area for licensing. Global sports properties offer entertainment brands access to highly engaged audiences beyond traditional media channels.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →24 May · Licensing Expo 2026
60
Opp.
Score
Porsche x Labubu Collectible and Art Car Collaboration
Porsche partnered with Kasing Lung's Labubu on a collectible and art car project at Licensing Expo.
Source: Licensing Expo 2026 ↗Porsche x Labubu Collectible and Art Car Collaboration
Porsche partnered with Kasing Lung's Labubu on a collectible and art car project at Licensing Expo.
Why it matters ·Designer toy culture is moving further into luxury and premium lifestyle sectors. Automotive collaborations signal growing mainstream recognition of collectible art-character brands.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →23 May · Licensing Expo 2026
58
Opp.
Score
Godzilla Enters Formula 1 with Haas Collaboration
Haas F1 Team announced a Godzilla collaboration, bringing entertainment IP into the global motorsport arena.
Source: Licensing Expo 2026 ↗Godzilla Enters Formula 1 with Haas Collaboration
Haas F1 Team announced a Godzilla collaboration, bringing entertainment IP into the global motorsport arena.
Why it matters ·Entertainment and sports licensing continue to converge. Motorsport offers globally recognised IP new exposure opportunities beyond traditional entertainment channels.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Mattel Brick Shop Lamborghini and Audi Collection
Lamborghini and Audi expanded their licensing programmes through new Mattel Brick Shop construction sets.
Source: License Global ↗Mattel Brick Shop Lamborghini and Audi Collection
Lamborghini and Audi expanded their licensing programmes through new Mattel Brick Shop construction sets.
Why it matters ·Automotive brands continue to demonstrate strong licensing potential in the construction toy category. The Mattel Brick Shop placement signals sustained retailer demand for premium car IP in the collectible toy segment.
Source: License Global ↗Relevant Contacts
Find contacts →10 May · License Global
60
Opp.
Score
Fred Automotive Lifestyle Brand Expansion
Fred expanded its consumer products programme through automotive-inspired lifestyle merchandise.
Source: License Global ↗Fred Automotive Lifestyle Brand Expansion
Fred expanded its consumer products programme through automotive-inspired lifestyle merchandise.
Why it matters ·Automotive-inspired lifestyle brands demonstrate the crossover potential between car culture and consumer products. Fred's expansion signals growing appetite for heritage automotive aesthetics in non-vehicle product categories.
Source: License Global ↗Relevant Contacts
Find contacts →Formula 1 x Hasbro Monopoly Edition
Formula 1 and Hasbro launched a Monopoly Formula 1 Edition board game for mass retail.
Source: License Intelligence ↗Formula 1 x Hasbro Monopoly Edition
Formula 1 and Hasbro launched a Monopoly Formula 1 Edition board game for mass retail.
Why it matters ·Motorsport IP continues to move into mass-market games and family retail formats. Formula 1's growing global audience makes it a compelling partner for broad consumer products.
Source: License Intelligence ↗Relevant Contacts
Find contacts →