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Retail LaunchCharacter
24 May 2026Build-A-Bear x Hello Kitty Expansion Across US Destinations
Brand
65
Opportunity
Score
Overview
Build-A-Bear expanded Hello Kitty and Friends Workshop locations across major US destinations.
Source: Licensing Expo 2026 ↗Why this matters
- Retailtainment remains a strong growth channel.
- Interactive retail environments help licensed brands deepen engagement while generating higher-value purchases.