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22 May · Licensing Expo 2026
55
Opp.
Score
Swarovski x Minions Jewellery Collection
Swarovski launched a Minions jewellery collection, extending entertainment IP into premium gifting.
Source: Licensing Expo 2026 ↗CollaborationGreetings & Stationery
22 May · Licensing Expo 202655
CollaborationGreetings & Stationery
Swarovski x Minions Jewellery Collection
Swarovski launched a Minions jewellery collection, extending entertainment IP into premium gifting.
Why it matters ·Premium and luxury-adjacent brands are increasingly embracing entertainment IP. Character licensing is moving further into gifting and collectible categories that traditionally sat outside children's products.
Source: Licensing Expo 2026 ↗Relevant Contacts
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