Dr. Seuss LBE Expansion with WildBrain CPLG

Overview

Dr. Seuss Enterprises and WildBrain CPLG outlined location-based experience plans tied to The Cat in the Hat and future content.

Why this matters

• Dr.
• Seuss is moving deeper into experiential licensing to extend classic publishing IP into family destinations.
• This points to opportunities in themed attractions, live experiences, retail theatre and event-led merchandise.