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Retail LaunchCharacter
24 May 2026

Pokémon Accelerates Global QSR Expansion

65

Opportunity
Score

Overview

WildBrain and The Pokémon Company International expanded Pokémon's global fast-food and QSR footprint.

Source: Licensing Expo 2026

Relevant Contacts (9)

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MW

Maarten Weck

Chief Commercial Officer & Managing Director

Md

Meike de Vaere

SVP, Partnerships & Business Development

View all 9 contacts →

Why this matters

  • Food-service partnerships remain one of the most scalable channels for family entertainment brands.
  • Pokémon continues to strengthen its position as a year-round promotional platform.