IP Signals
Real-time licensing intelligence from deals, partnerships, trade press and more.
Barbie x Erewhon Premium Smoothie Collaboration
Erewhon launched a Barbie-branded smoothie collaboration, extending the brand into premium wellness retail.
Source: Licensing Expo 2026 ↗Barbie x Erewhon Premium Smoothie Collaboration
Erewhon launched a Barbie-branded smoothie collaboration, extending the brand into premium wellness retail.
Why it matters ·Premium wellness and lifestyle retailers continue embracing entertainment brands. Character IP is increasingly being positioned as part of aspirational lifestyle marketing rather than traditional children's merchandising.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →LEGO Shrek Construction Sets Revealed
LEGO revealed new Shrek construction sets, reactivating DreamWorks' legacy film franchise for builders.
Source: Licensing Expo 2026 ↗LEGO Shrek Construction Sets Revealed
LEGO revealed new Shrek construction sets, reactivating DreamWorks' legacy film franchise for builders.
Why it matters ·DreamWorks' legacy film properties continue to demonstrate consumer relevance decades after launch. Construction toys remain an effective format for reactivating evergreen entertainment brands.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Peppa Pig Theme Park Florida Seasonal Event
Peppa Pig Theme Park Florida launched the limited-time Pig Family Travel Adventure event from May 23 to June 28.
Source: Licensing Expo 2026 ↗Peppa Pig Theme Park Florida Seasonal Event
Peppa Pig Theme Park Florida launched the limited-time Pig Family Travel Adventure event from May 23 to June 28.
Why it matters ·Hasbro is using seasonal LBE programming to keep preschool IP active beyond screen content and core toys. Event-based experiences can drive repeat visits, travel-themed merchandise and family retail activations.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Mattel Shifts Strategy to Intention Over Attention
Mattel's chief consumer products officer outlined a strategy shift toward intention over attention at Licensing Expo.
Source: Licensing Expo 2026 ↗Mattel Shifts Strategy to Intention Over Attention
Mattel's chief consumer products officer outlined a strategy shift toward intention over attention at Licensing Expo.
Why it matters ·Mattel appears to be prioritising fewer, more strategic consumer touchpoints over broad logo placement. Partners with strong experiential, cultural or premium retail execution may be better positioned than volume-only licensees.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →My Little Pony Neigh-Pop Music Direction
Hasbro released a DJ Pon-3 remix as part of a new Neigh-Pop music direction for My Little Pony.
Source: Licensing Expo 2026 ↗My Little Pony Neigh-Pop Music Direction
Hasbro released a DJ Pon-3 remix as part of a new Neigh-Pop music direction for My Little Pony.
Why it matters ·Hasbro is using music to refresh My Little Pony for multi-age fandom and digital culture. Music-led extensions can support apparel, social content, live events and nostalgia-driven licensing.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Ava & Leopold Positioned for Licensing
ArtSHINE's Ava & Leopold is being positioned for licensing across plush, publishing, accessories and story-led merchandise.
Source: Licensing Expo 2026 ↗Ava & Leopold Positioned for Licensing
ArtSHINE's Ava & Leopold is being positioned for licensing across plush, publishing, accessories and story-led merchandise.
Why it matters ·The property shows demand for warm, emotionally led family IP with expandable character worlds. Early opportunities are strongest in plush, books, nursery, gifting and soft goods.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →20 May · License Global
50
Opp.
Score
Pudgy Penguins Expands into Beauty and Wellness
Pudgy Penguins expanded into beauty and wellness categories, continuing its consumer products programme beyond collectibles and toys.
Source: License Global ↗Pudgy Penguins Expands into Beauty and Wellness
Pudgy Penguins expanded into beauty and wellness categories, continuing its consumer products programme beyond collectibles and toys.
Why it matters ·Pudgy Penguins continues extending its consumer products programme beyond collectibles and toys. The move into beauty signals the brand has sufficient mainstream consumer recognition to anchor non-toy licensing categories.
Source: License Global ↗Relevant Contacts
Find contacts →My Little Pony Licensing Programme Expansion
Hasbro is expanding My Little Pony into new categories to introduce the franchise to new generations.
Source: Licensing Expo 2026 ↗My Little Pony Licensing Programme Expansion
Hasbro is expanding My Little Pony into new categories to introduce the franchise to new generations.
Why it matters ·My Little Pony is being managed as a multi-generational lifestyle and fandom brand. Licensees should watch for opportunities in fashion, beauty, music, collectibles and cross-generational collaborations.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →20 May · Licensing Expo 2026
60
Opp.
Score
Infinifan Launches Belfry Blind Box
Infinifan introduced Belfry, its first original IP character, as a vinyl-face plush pendant blind box with six designs.
Source: Licensing Expo 2026 ↗Infinifan Launches Belfry Blind Box
Infinifan introduced Belfry, its first original IP character, as a vinyl-face plush pendant blind box with six designs.
Why it matters ·The launch reflects continued momentum for original collectible character IP built around blind-box mechanics and storytelling. This creates early-stage licensing opportunity in accessories, stationery and social-led collectibles.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →LEGO Expands Bluey Preschool Range with Four New Sets
LEGO released four additional Bluey sets, expanding its preschool construction toy range.
Source: License Intelligence ↗LEGO Expands Bluey Preschool Range with Four New Sets
LEGO released four additional Bluey sets, expanding its preschool construction toy range.
Why it matters ·Preschool entertainment properties remain a priority category for construction toy partnerships. Bluey's expansion reflects the franchise's position as one of the most commercially active children's brands.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Polly Pocket x The Oodie Comfort Wear Collection
The Oodie launched a Polly Pocket comfort wear collection with Mattel.
Source: License Intelligence ↗Polly Pocket x The Oodie Comfort Wear Collection
The Oodie launched a Polly Pocket comfort wear collection with Mattel.
Why it matters ·Nostalgia-driven toy brands continue expanding into lifestyle and comfort apparel categories. The Oodie's adult audience extends Polly Pocket beyond its core children's demographic.
Source: License Intelligence ↗Relevant Contacts
Find contacts →American Girl 40th Anniversary Cross-Brand Collaborations
American Girl launched anniversary collections through Polly Pocket and Little People Collectors.
Source: License Intelligence ↗American Girl 40th Anniversary Cross-Brand Collaborations
American Girl launched anniversary collections through Polly Pocket and Little People Collectors.
Why it matters ·Major anniversaries continue to support cross-brand product collaborations within toy portfolios. Mattel's internal IP cross-overs demonstrate the value of managing a broad brand portfolio.
Source: License Intelligence ↗Relevant Contacts
Find contacts →UNO Partners with Vrbo on Travel Marketing Campaign
UNO partnered with Vrbo for a vacation rental promotion using the classic card game brand.
Source: License Intelligence ↗UNO Partners with Vrbo on Travel Marketing Campaign
UNO partnered with Vrbo for a vacation rental promotion using the classic card game brand.
Why it matters ·Classic game brands are increasingly being used in travel and experience-led marketing partnerships. UNO's broad consumer recognition makes it a flexible platform for lifestyle brand associations.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Spin Master x Supercell Toy Partnership for Mobile Gaming Franchises
Spin Master and Supercell partnered on toys for Clash of Clans, Clash Royale and Brawl Stars.
Source: License Intelligence ↗Spin Master x Supercell Toy Partnership for Mobile Gaming Franchises
Spin Master and Supercell partnered on toys for Clash of Clans, Clash Royale and Brawl Stars.
Why it matters ·Mobile game franchises continue to expand into multi-brand toy licensing. Supercell's large global player base creates substantial consumer product demand beyond digital engagement.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Mattel Brick Shop Lamborghini and Audi Collection
Lamborghini and Audi expanded their licensing programmes through new Mattel Brick Shop construction sets.
Source: License Global ↗Mattel Brick Shop Lamborghini and Audi Collection
Lamborghini and Audi expanded their licensing programmes through new Mattel Brick Shop construction sets.
Why it matters ·Automotive brands continue to demonstrate strong licensing potential in the construction toy category. The Mattel Brick Shop placement signals sustained retailer demand for premium car IP in the collectible toy segment.
Source: License Global ↗Relevant Contacts
Find contacts →14 May · License Intelligence
60
Opp.
Score
KAYOU Launches KPop Demon Hunters Trading Cards
KAYOU launched KPop Demon Hunters collectible trading cards tied to the Netflix property.
Source: License Intelligence ↗KAYOU Launches KPop Demon Hunters Trading Cards
KAYOU launched KPop Demon Hunters collectible trading cards tied to the Netflix property.
Why it matters ·New entertainment releases are being supported through collectible card products. Trading cards remain an effective and scalable format for building early fan engagement.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Bratz 25th Anniversary Campaign
Bratz marked its 25th anniversary with podcast activity, dolls and designer collaborations.
Source: License Intelligence ↗Bratz 25th Anniversary Campaign
Bratz marked its 25th anniversary with podcast activity, dolls and designer collaborations.
Why it matters ·Anniversary campaigns remain a useful licensing platform for fashion-doll brands. Bratz's designer collaborations indicate ambitions beyond traditional toy retail into culture and fashion.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Mattel Outlines Location-Based Entertainment Expansion
Mattel outlined location-based entertainment expansion plans across its brand portfolio.
Source: License Intelligence ↗Mattel Outlines Location-Based Entertainment Expansion
Mattel outlined location-based entertainment expansion plans across its brand portfolio.
Why it matters ·Mattel is using experiences as part of its wider brand-extension strategy. LBE expansion supports long-term franchise engagement beyond traditional retail.
Source: License Intelligence ↗Relevant Contacts
Find contacts →11 May · License Intelligence
60
Opp.
Score
Poppy Playtime Arrives at Retail via McFarlane Toys
Mob Entertainment and McFarlane Toys brought Poppy Playtime to retail through a toy partnership.
Source: License Intelligence ↗Poppy Playtime Arrives at Retail via McFarlane Toys
Mob Entertainment and McFarlane Toys brought Poppy Playtime to retail through a toy partnership.
Why it matters ·Game-origin character IP is gaining broader retail placement through toy partnerships. McFarlane's involvement signals Poppy Playtime's move from collector niche into mainstream toy channels.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Disney Coordinates Summer Film Slate Licensing Activity
Disney announced coordinated licensing activity across Star Wars, Toy Story 5 and Moana for summer.
Source: License Intelligence ↗Disney Coordinates Summer Film Slate Licensing Activity
Disney announced coordinated licensing activity across Star Wars, Toy Story 5 and Moana for summer.
Why it matters ·Disney's film pipeline is supporting coordinated licensing programmes across major franchise brands. The multi-franchise approach maximises retail impact across different consumer segments simultaneously.
Source: License Intelligence ↗Relevant Contacts
Find contacts →10 May · License Intelligence
60
Opp.
Score
Netflix Expands Consumer Products into Toys and Confectionery
Netflix announced consumer products expansion into toys and confectionery categories.
Source: License Intelligence ↗Netflix Expands Consumer Products into Toys and Confectionery
Netflix announced consumer products expansion into toys and confectionery categories.
Why it matters ·Streaming-origin IP is being developed further through toys and food-based licensed products. Netflix's growing consumer products arm signals confidence in its franchises as retail properties.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Formula 1 x Hasbro Monopoly Edition
Formula 1 and Hasbro launched a Monopoly Formula 1 Edition board game for mass retail.
Source: License Intelligence ↗Formula 1 x Hasbro Monopoly Edition
Formula 1 and Hasbro launched a Monopoly Formula 1 Edition board game for mass retail.
Why it matters ·Motorsport IP continues to move into mass-market games and family retail formats. Formula 1's growing global audience makes it a compelling partner for broad consumer products.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Mattel Debuts Dolls Tied to Disney Live-Action Moana
Mattel debuted dolls tied to Disney's live-action Moana adaptation.
Source: License Intelligence ↗Mattel Debuts Dolls Tied to Disney Live-Action Moana
Mattel debuted dolls tied to Disney's live-action Moana adaptation.
Why it matters ·Live-action adaptations continue to create new product opportunities for established animated franchises. Mattel's doll launch reinforces the continued strength of Disney's film-to-retail pipeline.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Hasbro Plans New Restaurant Experience with Timeless Brands
Timeless Brands and Hasbro announced plans to open a new branded restaurant experience.
Source: License Intelligence ↗Hasbro Plans New Restaurant Experience with Timeless Brands
Timeless Brands and Hasbro announced plans to open a new branded restaurant experience.
Why it matters ·Hasbro is extending brand engagement into location-based dining experiences. Restaurant tie-ins offer a new recurring touchpoint for toy and game IP beyond traditional retail.
Source: License Intelligence ↗Relevant Contacts
Find contacts →All signals loaded