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Retail LaunchMovies
8 May 2026

Mattel Debuts Dolls Tied to Disney Live-Action Moana

Brand

60

Opportunity
Score

Overview

Mattel debuted dolls tied to Disney's live-action Moana adaptation.

Source: License Intelligence

Why this matters

  • Live-action adaptations continue to create new product opportunities for established animated franchises.
  • Mattel's doll launch reinforces the continued strength of Disney's film-to-retail pipeline.