IP Signals
Real-time licensing intelligence from deals, partnerships, trade press and more.
Strawberry Shortcake CG Rebrand and Digital Refresh
WildBrain unveiled a refreshed CG-animated Strawberry Shortcake supported by significant digital content investment.
Source: Licensing Expo 2026 ↗Strawberry Shortcake CG Rebrand and Digital Refresh
WildBrain unveiled a refreshed CG-animated Strawberry Shortcake supported by significant digital content investment.
Why it matters ·Legacy brands are increasingly using visual refreshes to bridge generations. Modernized design systems are becoming a prerequisite for attracting digital-native audiences while maintaining nostalgic appeal.
Source: Licensing Expo 2026 ↗24 May · Licensing Expo 2026
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Paddington x Rowing Blazers Premium Fashion Collection
Rowing Blazers launched a Paddington capsule collection, extending the bear into premium fashion.
Source: Licensing Expo 2026 ↗Paddington x Rowing Blazers Premium Fashion Collection
Rowing Blazers launched a Paddington capsule collection, extending the bear into premium fashion.
Why it matters ·Literary and family brands continue gaining traction within premium fashion. Heritage storytelling properties increasingly resonate with adult consumers seeking nostalgic but sophisticated products.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →24 May · Licensing Expo 2026
60
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Shrek x Swarovski Premium Crystal Collection
Swarovski announced a premium crystal interpretation of Shrek characters, moving entertainment IP upmarket.
Source: Licensing Expo 2026 ↗Shrek x Swarovski Premium Crystal Collection
Swarovski announced a premium crystal interpretation of Shrek characters, moving entertainment IP upmarket.
Why it matters ·Entertainment brands continue moving upmarket. Collectible luxury collaborations indicate growing demand from adult consumers seeking premium expressions of nostalgic franchises.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Pokémon x Natural History Museum Pokécology Pop-Up
Pokémon and the Natural History Museum launched a Pokécology pop-up featuring exclusive collectibles.
Source: Licensing Expo 2026 ↗Pokémon x Natural History Museum Pokécology Pop-Up
Pokémon and the Natural History Museum launched a Pokécology pop-up featuring exclusive collectibles.
Why it matters ·Educational and cultural institutions are becoming important licensing partners. Museums provide entertainment brands with credibility, family audiences and learning-focused product opportunities.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Peppa Pig Middle East Touring Experience
Hasbro launched a Peppa Pig touring experience across the Middle East, testing emerging markets.
Source: Licensing Expo 2026 ↗Peppa Pig Middle East Touring Experience
Hasbro launched a Peppa Pig touring experience across the Middle East, testing emerging markets.
Why it matters ·Touring experiences are becoming a scalable alternative to permanent attractions. Rights owners are increasingly using mobile experiential formats to test emerging markets.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Looney Tunes Integrated into Winter Olympics Coverage
Warner Bros. Discovery integrated Looney Tunes into Winter Olympics programming across broadcast and digital.
Source: Licensing Expo 2026 ↗Looney Tunes Integrated into Winter Olympics Coverage
Warner Bros. Discovery integrated Looney Tunes into Winter Olympics programming across broadcast and digital.
Why it matters ·Sports partnerships continue to emerge as a strategic growth area for classic entertainment IP. Global sporting events provide exposure that extends well beyond traditional entertainment audiences.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Hello Kitty Kura Sushi Dining Experience
Kura Sushi partnered with Sanrio on a Hello Kitty and Friends dining activation across its restaurant network.
Source: Licensing Expo 2026 ↗Hello Kitty Kura Sushi Dining Experience
Kura Sushi partnered with Sanrio on a Hello Kitty and Friends dining activation across its restaurant network.
Why it matters ·Character-driven dining experiences are becoming a major engagement channel. Food-service activations provide repeat consumer touchpoints while generating social-media-friendly content.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Disney x Formula 1 Fuel the Magic 2026 Partnership
Disney and Formula 1 expanded their Fuel the Magic partnership for the 2026 season across global markets.
Source: Licensing Expo 2026 ↗Disney x Formula 1 Fuel the Magic 2026 Partnership
Disney and Formula 1 expanded their Fuel the Magic partnership for the 2026 season across global markets.
Why it matters ·Sports and entertainment partnerships are becoming a major growth area for licensing. Global sports properties offer entertainment brands access to highly engaged audiences beyond traditional media channels.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Care Bears 2026 Global Toy Collaboration Strategy
Cloudco Entertainment announced multiple global toy collaborations for Care Bears across key markets in 2026.
Source: Licensing Expo 2026 ↗Care Bears 2026 Global Toy Collaboration Strategy
Cloudco Entertainment announced multiple global toy collaborations for Care Bears across key markets in 2026.
Why it matters ·Care Bears is being actively repositioned as a multi-category evergreen property. The volume of partnerships suggests retailers see significant demand beyond its traditional preschool audience.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Pokémon x JimmyPaul at London Fashion Week
JimmyPaul debuted a Pokémon collaboration during London Fashion Week, placing gaming IP on the runway.
Source: Licensing Expo 2026 ↗Pokémon x JimmyPaul at London Fashion Week
JimmyPaul debuted a Pokémon collaboration during London Fashion Week, placing gaming IP on the runway.
Why it matters ·Entertainment IP is becoming an accepted part of fashion culture. Runway exposure helps reposition character brands as lifestyle properties rather than children's franchises.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →24 May · Licensing Expo 2026
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Bluey Alton Towers Coaster and Experiential Expansion
Alton Towers revealed a Bluey-themed coaster while additional Bluey partnerships continued to launch globally.
Source: Licensing Expo 2026 ↗Bluey Alton Towers Coaster and Experiential Expansion
Alton Towers revealed a Bluey-themed coaster while additional Bluey partnerships continued to launch globally.
Why it matters ·Bluey is rapidly evolving into a full-scale experiential franchise. Theme parks, attractions and live experiences are becoming core growth drivers alongside toys and content.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Pokémon x tonies Audio Platform Partnership
tonies expanded through a landmark partnership with Pokémon, bringing the franchise to audio-first play.
Source: Licensing Expo 2026 ↗Pokémon x tonies Audio Platform Partnership
tonies expanded through a landmark partnership with Pokémon, bringing the franchise to audio-first play.
Why it matters ·Audio-based platforms are becoming strategically important licensing channels. Brands that can deliver screen-light experiences are increasingly attractive to parents and educators.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Tonies Expands Disney Relationship to New Categories
Tonies discussed category expansion alongside its extended Disney partnership at Licensing Expo.
Source: Licensing Expo 2026 ↗Tonies Expands Disney Relationship to New Categories
Tonies discussed category expansion alongside its extended Disney partnership at Licensing Expo.
Why it matters ·Audio-first and screen-light children's entertainment platforms are becoming important licensing channels. Parents continue seeking alternatives to traditional digital media consumption.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →TMNT Multi-Year Deal Between Paramount and Mattel
Paramount and Mattel signed a multi-year Teenage Mutant Ninja Turtles licensing agreement.
Source: Licensing Expo 2026 ↗TMNT Multi-Year Deal Between Paramount and Mattel
Paramount and Mattel signed a multi-year Teenage Mutant Ninja Turtles licensing agreement.
Why it matters ·Major entertainment companies are increasingly consolidating strategic toy partnerships around a smaller number of global players. Long-term licensing arrangements provide greater franchise consistency and retail leverage.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Winnie the Pooh Centenary Licensing Value
Industry analysis highlighted Winnie the Pooh's enduring commercial success approaching its centenary.
Source: Licensing Expo 2026 ↗Winnie the Pooh Centenary Licensing Value
Industry analysis highlighted Winnie the Pooh's enduring commercial success approaching its centenary.
Why it matters ·Evergreen literary and character brands continue demonstrating exceptional long-term licensing value. Longevity is becoming a strategic asset as retailers prioritize recognizable IP with proven multi-generational appeal.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Care Bears x Kung Fu Tea Beverage Collaboration
Kung Fu Tea launched a limited-time Care Bears beverage collaboration across its retail network.
Source: Licensing Expo 2026 ↗Care Bears x Kung Fu Tea Beverage Collaboration
Kung Fu Tea launched a limited-time Care Bears beverage collaboration across its retail network.
Why it matters ·Character licensing continues expanding into experiential food and beverage formats. Specialty beverage chains are becoming important channels for family and kidult brands seeking social-media visibility.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Hello Kitty MINISO Pop-Up North America Launch
MINISO launched its first Hello Kitty and Friends pop-up in North America, testing demand before wider rollout.
Source: Licensing Expo 2026 ↗Hello Kitty MINISO Pop-Up North America Launch
MINISO launched its first Hello Kitty and Friends pop-up in North America, testing demand before wider rollout.
Why it matters ·Temporary retail experiences are becoming a key growth vehicle for character brands. Pop-ups provide a low-risk route for testing demand before wider retail rollouts.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Moomin x Biscuiteers Premium Food Collection
Biscuiteers introduced a hand-crafted Moomin biscuit collection, entering artisanal food as a licensing category.
Source: Licensing Expo 2026 ↗Moomin x Biscuiteers Premium Food Collection
Biscuiteers introduced a hand-crafted Moomin biscuit collection, entering artisanal food as a licensing category.
Why it matters ·Premium gifting and artisanal food products continue emerging as high-value licensing categories. Lifestyle-oriented character brands are particularly well positioned for premium food and seasonal gifting programmes.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →23 May · Licensing Expo 2026
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Paddington Enters Pet Products with Pawsome Paws
Paddington partnered with Pawsome Paws Boutique on pet accessories, entering the fast-growing pet category.
Source: Licensing Expo 2026 ↗Paddington Enters Pet Products with Pawsome Paws
Paddington partnered with Pawsome Paws Boutique on pet accessories, entering the fast-growing pet category.
Why it matters ·The pet category is becoming an increasingly attractive licensing destination. Family-friendly character brands can leverage emotional affinity to enter premium pet accessories, apparel and gifting markets.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Care Bears Global Publishing Expansion
Care Bears expanded its global publishing programme through new book releases and partnerships.
Source: Licensing Expo 2026 ↗Care Bears Global Publishing Expansion
Care Bears expanded its global publishing programme through new book releases and partnerships.
Why it matters ·Publishing remains an important franchise-building channel for evergreen brands. Storytelling extensions help sustain relevance between major product and entertainment initiatives.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Strawberry Shortcake Baking Show Unveiled
WildBrain unveiled a new Strawberry Shortcake baking series designed to extend the franchise into food-focused content.
Source: Licensing Expo 2026 ↗Strawberry Shortcake Baking Show Unveiled
WildBrain unveiled a new Strawberry Shortcake baking series designed to extend the franchise into food-focused content.
Why it matters ·Food-themed content is increasingly being used to support consumer products ecosystems. Baking and lifestyle formats create natural licensing pathways into kitchenware, food products and experiential activations.
Source: Licensing Expo 2026 ↗Hello Kitty x Igloo Outdoor Lifestyle Collection
Igloo launched multiple Hello Kitty and Friends cooler collections, extending character IP into outdoor lifestyle.
Source: Licensing Expo 2026 ↗Hello Kitty x Igloo Outdoor Lifestyle Collection
Igloo launched multiple Hello Kitty and Friends cooler collections, extending character IP into outdoor lifestyle.
Why it matters ·Character brands are increasingly moving into outdoor and lifestyle categories traditionally unrelated to children's products. This reflects growing consumer acceptance of character-driven everyday products for adults.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Care Bears Appears on The Masked Singer
Care Bears appeared in a high-profile entertainment crossover on The Masked Singer, maintaining cultural visibility.
Source: Licensing Expo 2026 ↗Care Bears Appears on The Masked Singer
Care Bears appeared in a high-profile entertainment crossover on The Masked Singer, maintaining cultural visibility.
Why it matters ·Legacy brands are increasingly using mainstream entertainment integrations to maintain cultural relevance. Media appearances can act as low-cost awareness drivers ahead of licensing and retail initiatives.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →22 May · Licensing Expo 2026
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Betty Boop x Homies Collection at Spencer's
Goodie Two Sleeves launched a Betty Boop x Homies collection exclusively through Spencer's.
Source: Licensing Expo 2026 ↗Betty Boop x Homies Collection at Spencer's
Goodie Two Sleeves launched a Betty Boop x Homies collection exclusively through Spencer's.
Why it matters ·Heritage character brands continue to gain relevance through culture-led collaborations. Retailers are using cross-generational nostalgia and streetwear influences to introduce classic IP to younger consumers.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →22 May · Licensing Expo 2026
55
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Swarovski x Minions Jewellery Collection
Swarovski launched a Minions jewellery collection, extending entertainment IP into premium gifting.
Source: Licensing Expo 2026 ↗Swarovski x Minions Jewellery Collection
Swarovski launched a Minions jewellery collection, extending entertainment IP into premium gifting.
Why it matters ·Premium and luxury-adjacent brands are increasingly embracing entertainment IP. Character licensing is moving further into gifting and collectible categories that traditionally sat outside children's products.
Source: Licensing Expo 2026 ↗Relevant Contacts
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