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CollaborationVideo Games
24 May 2026Pokémon x JimmyPaul at London Fashion Week
Brand
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Opportunity
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Overview
JimmyPaul debuted a Pokémon collaboration during London Fashion Week, placing gaming IP on the runway.
Source: Licensing Expo 2026 ↗Why this matters
- Entertainment IP is becoming an accepted part of fashion culture.
- Runway exposure helps reposition character brands as lifestyle properties rather than children's franchises.