IP Signals
Real-time licensing intelligence from deals, partnerships, trade press and more.
Pokémon 30-Year Brand Journey Featured in License Global
License Global published a feature examining Pokémon's 30-year journey as a licensing property.
Source: License Intelligence ↗Pokémon 30-Year Brand Journey Featured in License Global
License Global published a feature examining Pokémon's 30-year journey as a licensing property.
Why it matters ·Pokémon continues to be positioned as a long-term, multi-category licensing property ahead of its anniversary activities. Its trajectory offers a model for how entertainment IP can sustain commercial relevance across decades.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Polly Pocket x The Oodie Comfort Wear Collection
The Oodie launched a Polly Pocket comfort wear collection with Mattel.
Source: License Intelligence ↗Polly Pocket x The Oodie Comfort Wear Collection
The Oodie launched a Polly Pocket comfort wear collection with Mattel.
Why it matters ·Nostalgia-driven toy brands continue expanding into lifestyle and comfort apparel categories. The Oodie's adult audience extends Polly Pocket beyond its core children's demographic.
Source: License Intelligence ↗Relevant Contacts
Find contacts →18 May · License Intelligence
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Lotería Appoints Playology International as Global Licensing Agency
Lotería appointed Playology International as its global licensing agency.
Source: License Intelligence ↗Lotería Appoints Playology International as Global Licensing Agency
Lotería appointed Playology International as its global licensing agency.
Why it matters ·Heritage game properties continue to pursue broader international licensing opportunities. Global agency representation signals ambition for cross-category consumer product expansion.
Source: License Intelligence ↗Relevant Contacts
Find contacts →17 May · License Intelligence
65
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BeddyByes Secures First UK Apparel Licensing Deals
BeddyByes secured its first two UK apparel licensing deals, entering consumer products.
Source: License Intelligence ↗BeddyByes Secures First UK Apparel Licensing Deals
BeddyByes secured its first two UK apparel licensing deals, entering consumer products.
Why it matters ·Emerging preschool content brands continue to use apparel as an early consumer products category. First licensing deals signal audience confidence and commercial readiness.
Source: License Intelligence ↗Relevant Contacts
Find contacts →MINISO x Star Wars North American Pop-Up Tour
MINISO launched a Star Wars collection supported by a North American pop-up tour.
Source: License Intelligence ↗MINISO x Star Wars North American Pop-Up Tour
MINISO launched a Star Wars collection supported by a North American pop-up tour.
Why it matters ·Retail-led activations remain an important route for extending franchise visibility beyond traditional merchandising. MINISO's pop-up model creates shareable moments that amplify reach.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Brandgenuity at Licensing Expo 2026 — Booth J142
Brandgenuity exhibited at Licensing Expo 2026 in Las Vegas, showcasing its full portfolio including NHLPA Europe, Ocean Spray, Mike's Hot Honey, BMW, Nissan, KFC, Swiss Miss, Vlasic, Fireball and more.
Source: Brandgenuity ↗Brandgenuity at Licensing Expo 2026 — Booth J142
Brandgenuity exhibited at Licensing Expo 2026 in Las Vegas, showcasing its full portfolio including NHLPA Europe, Ocean Spray, Mike's Hot Honey, BMW, Nissan, KFC, Swiss Miss, Vlasic, Fireball and more.
Why it matters ·Brandgenuity is a leading corporate brand licensing agency — new mandates and product launches signal active licensing opportunities across CPG, automotive, food and sports.
Source: Brandgenuity ↗UNO Partners with Vrbo on Travel Marketing Campaign
UNO partnered with Vrbo for a vacation rental promotion using the classic card game brand.
Source: License Intelligence ↗UNO Partners with Vrbo on Travel Marketing Campaign
UNO partnered with Vrbo for a vacation rental promotion using the classic card game brand.
Why it matters ·Classic game brands are increasingly being used in travel and experience-led marketing partnerships. UNO's broad consumer recognition makes it a flexible platform for lifestyle brand associations.
Source: License Intelligence ↗Relevant Contacts
Find contacts →American Girl 40th Anniversary Cross-Brand Collaborations
American Girl launched anniversary collections through Polly Pocket and Little People Collectors.
Source: License Intelligence ↗American Girl 40th Anniversary Cross-Brand Collaborations
American Girl launched anniversary collections through Polly Pocket and Little People Collectors.
Why it matters ·Major anniversaries continue to support cross-brand product collaborations within toy portfolios. Mattel's internal IP cross-overs demonstrate the value of managing a broad brand portfolio.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Mattel Brick Shop Lamborghini and Audi Collection
Lamborghini and Audi expanded their licensing programmes through new Mattel Brick Shop construction sets.
Source: License Global ↗Mattel Brick Shop Lamborghini and Audi Collection
Lamborghini and Audi expanded their licensing programmes through new Mattel Brick Shop construction sets.
Why it matters ·Automotive brands continue to demonstrate strong licensing potential in the construction toy category. The Mattel Brick Shop placement signals sustained retailer demand for premium car IP in the collectible toy segment.
Source: License Global ↗Relevant Contacts
Find contacts →15 May · License Intelligence
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Penguin Young Readers x Melissa & Doug Playable Books
Penguin Young Readers and Melissa & Doug announced playable books combining reading and play.
Source: License Intelligence ↗Penguin Young Readers x Melissa & Doug Playable Books
Penguin Young Readers and Melissa & Doug announced playable books combining reading and play.
Why it matters ·Publishing and toy companies are combining books with play-based product formats. Playable books offer a growing category at the intersection of education and entertainment licensing.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Spin Master x Supercell Toy Partnership for Mobile Gaming Franchises
Spin Master and Supercell partnered on toys for Clash of Clans, Clash Royale and Brawl Stars.
Source: License Intelligence ↗Spin Master x Supercell Toy Partnership for Mobile Gaming Franchises
Spin Master and Supercell partnered on toys for Clash of Clans, Clash Royale and Brawl Stars.
Why it matters ·Mobile game franchises continue to expand into multi-brand toy licensing. Supercell's large global player base creates substantial consumer product demand beyond digital engagement.
Source: License Intelligence ↗Relevant Contacts
Find contacts →14 May · License Global
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BeddyByes Apparel Licensing Deals
BeddyByes secured its first two U.K. apparel licensing agreements, marking its entry into consumer product licensing.
Source: License Global ↗BeddyByes Apparel Licensing Deals
BeddyByes secured its first two U.K. apparel licensing agreements, marking its entry into consumer product licensing.
Why it matters ·Apparel remains a key entry category for emerging children's entertainment properties. Early licensing deals in apparel establish retail relationships that often expand into broader product categories.
Source: License Global ↗Relevant Contacts
Find contacts →Betty Boop Expands Across Generations: GCDS Fashion, SHEIN, Playtika Gaming and Boop! The Musical in Japan
Global Icons reports Betty Boop's continued global expansion through luxury fashion (GCDS), viral accessories (SHEIN), gaming integrations (Playtika) and the international rollout of Boop! The Musical in Japan — proving the brand's multigenerational appeal.
Source: Global Icons ↗Betty Boop Expands Across Generations: GCDS Fashion, SHEIN, Playtika Gaming and Boop! The Musical in Japan
Global Icons reports Betty Boop's continued global expansion through luxury fashion (GCDS), viral accessories (SHEIN), gaming integrations (Playtika) and the international rollout of Boop! The Musical in Japan — proving the brand's multigenerational appeal.
Why it matters ·Global Icons is the world's largest independent corporate brand licensing agency — new mandates and product launches signal major licensing opportunities across automotive, heritage, food and lifestyle categories.
Source: Global Icons ↗14 May · License Intelligence
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KAYOU Launches KPop Demon Hunters Trading Cards
KAYOU launched KPop Demon Hunters collectible trading cards tied to the Netflix property.
Source: License Intelligence ↗KAYOU Launches KPop Demon Hunters Trading Cards
KAYOU launched KPop Demon Hunters collectible trading cards tied to the Netflix property.
Why it matters ·New entertainment releases are being supported through collectible card products. Trading cards remain an effective and scalable format for building early fan engagement.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Penguin Ventures and WildBrain CPLG Expand The World of Peter Rabbit™ Licensing Program in the U.S. and Canada
Penguin Ventures has appointed WildBrain CPLG to expand the Peter Rabbit licensing programme across the U.S. and Canadian markets.
Source: WildBrain CPLG ↗Penguin Ventures and WildBrain CPLG Expand The World of Peter Rabbit™ Licensing Program in the U.S. and Canada
Penguin Ventures has appointed WildBrain CPLG to expand the Peter Rabbit licensing programme across the U.S. and Canadian markets.
Why it matters ·WildBrain CPLG is the world's leading entertainment licensing agency — new mandates signal active retail and product opportunities across Europe, Asia and North America.
Source: WildBrain CPLG ↗WeightWatchers Licensing: 150K+ GLP-1 Members Creating New Consumer Products Opportunity
LMCA is seeking licensing partners for WeightWatchers to reach its 150K+ active GLP-1 members — a segment representing 46% year-over-year growth and an unmet demand for qualified, nutrient-dense licensed products.
Source: LMCA ↗WeightWatchers Licensing: 150K+ GLP-1 Members Creating New Consumer Products Opportunity
LMCA is seeking licensing partners for WeightWatchers to reach its 150K+ active GLP-1 members — a segment representing 46% year-over-year growth and an unmet demand for qualified, nutrient-dense licensed products.
Why it matters ·LMCA is the only agency exclusively focused on corporate brand extension licensing — active programme activity signals open licensing opportunities across major consumer categories.
Source: LMCA ↗Relevant Contacts (7)
Ciarán Coyle
President & CEO
Ximena Duque
SVP, Global Client Services & MD, LATAM
Disney Reveals Consumer Products Programme for The Mandalorian and Grogu
Disney Consumer Products revealed a licensing programme for The Mandalorian and Grogu ahead of release.
Source: License Intelligence ↗Disney Reveals Consumer Products Programme for The Mandalorian and Grogu
Disney Consumer Products revealed a licensing programme for The Mandalorian and Grogu ahead of release.
Why it matters ·Disney is preparing consumer products activity around the next Star Wars theatrical release. The Mandalorian and Grogu's broad family appeal creates licensing demand across toys, apparel and collectibles.
Source: License Intelligence ↗Relevant Contacts
Find contacts →The Wiggles x The Oodie Comfortwear Collection
The Oodie launched an official collection based on The Wiggles, extending the children's entertainment brand into comfortwear and lifestyle apparel.
Source: License Global ↗The Wiggles x The Oodie Comfortwear Collection
The Oodie launched an official collection based on The Wiggles, extending the children's entertainment brand into comfortwear and lifestyle apparel.
Why it matters ·Children's entertainment brands continue extending into comfortwear and lifestyle apparel categories. Licensees seeking cosy, seasonal product extensions should note growing demand for character-driven comfort wear.
Source: License Global ↗Relevant Contacts
Find contacts →Elf on the Shelf x Harry Potter Holiday Collection
Elf on the Shelf announced a Harry Potter product line for the holiday season.
Source: License Intelligence ↗Elf on the Shelf x Harry Potter Holiday Collection
Elf on the Shelf announced a Harry Potter product line for the holiday season.
Why it matters ·Holiday IP and fantasy entertainment brands are being combined for seasonal retail programmes. Cross-franchise licensing creates incremental demand beyond core audiences.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Bratz 25th Anniversary Campaign
Bratz marked its 25th anniversary with podcast activity, dolls and designer collaborations.
Source: License Intelligence ↗Bratz 25th Anniversary Campaign
Bratz marked its 25th anniversary with podcast activity, dolls and designer collaborations.
Why it matters ·Anniversary campaigns remain a useful licensing platform for fashion-doll brands. Bratz's designer collaborations indicate ambitions beyond traditional toy retail into culture and fashion.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Bundesliga and IMG Renew International Video Archive Agreement
Bundesliga and IMG have renewed their international video archive agreement, extending their long-term media rights partnership.
Source: IMG Licensing ↗Bundesliga and IMG Renew International Video Archive Agreement
Bundesliga and IMG have renewed their international video archive agreement, extending their long-term media rights partnership.
Why it matters ·IMG Licensing facilitated this deal, demonstrating their reach across global sports rights and consumer products.
Source: IMG Licensing ↗12 May · License Intelligence
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Gabby's Dollhouse Expands Content, Theme Parks and Consumer Products
DreamWorks' Gabby's Dollhouse expanded with new content, theme park presence and consumer products.
Source: License Intelligence ↗Gabby's Dollhouse Expands Content, Theme Parks and Consumer Products
DreamWorks' Gabby's Dollhouse expanded with new content, theme park presence and consumer products.
Why it matters ·Preschool IP continues to grow through combined content, experiences and merchandise. Gabby's Dollhouse's multi-channel expansion reflects the franchise-building model reshaping children's entertainment.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Mattel Outlines Location-Based Entertainment Expansion
Mattel outlined location-based entertainment expansion plans across its brand portfolio.
Source: License Intelligence ↗Mattel Outlines Location-Based Entertainment Expansion
Mattel outlined location-based entertainment expansion plans across its brand portfolio.
Why it matters ·Mattel is using experiences as part of its wider brand-extension strategy. LBE expansion supports long-term franchise engagement beyond traditional retail.
Source: License Intelligence ↗Relevant Contacts
Find contacts →Brandgenuity Named Exclusive Licensing Agency for NHLPA Across Europe
Brandgenuity is proud to be named the exclusive licensing agency for the NHL Players' Association across Europe, unlocking new ways for fans to connect with the game's top talent across 50M+ hockey fans in 30+ countries.
Source: Brandgenuity ↗Brandgenuity Named Exclusive Licensing Agency for NHLPA Across Europe
Brandgenuity is proud to be named the exclusive licensing agency for the NHL Players' Association across Europe, unlocking new ways for fans to connect with the game's top talent across 50M+ hockey fans in 30+ countries.
Why it matters ·Brandgenuity is a leading corporate brand licensing agency — new mandates and product launches signal active licensing opportunities across CPG, automotive, food and sports.
Source: Brandgenuity ↗Disney Coordinates Summer Film Slate Licensing Activity
Disney announced coordinated licensing activity across Star Wars, Toy Story 5 and Moana for summer.
Source: License Intelligence ↗Disney Coordinates Summer Film Slate Licensing Activity
Disney announced coordinated licensing activity across Star Wars, Toy Story 5 and Moana for summer.
Why it matters ·Disney's film pipeline is supporting coordinated licensing programmes across major franchise brands. The multi-franchise approach maximises retail impact across different consumer segments simultaneously.
Source: License Intelligence ↗Relevant Contacts
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