Brandgenuity Named Exclusive Licensing Agency for NHLPA Across Europe

Overview

Brandgenuity is proud to be named the exclusive licensing agency for the NHL Players' Association across Europe, unlocking new ways for fans to connect with the game's top talent across 50M+ hockey fans in 30+ countries.

Why this matters

• Brandgenuity is a leading corporate brand licensing agency — new mandates and product launches signal active licensing opportunities across CPG, automotive, food and sports.