IP Signals
Real-time licensing intelligence from deals, partnerships, trade press and more.
28 May · Total Licensing
70
Opp.
Score
Earthbound Brands Expands Heritage Food and Beverage Licensing Portfolio
Earthbound Brands grows its licensed food and beverage brand portfolio.
Source: Total Licensing ↗Earthbound Brands Expands Heritage Food and Beverage Licensing Portfolio
Earthbound Brands grows its licensed food and beverage brand portfolio.
Why it matters ·This expansion signals increased licensing activity in the heritage food and beverage sector, indicating growing demand for established brand extensions into new product categories. The move demonstrates potential monetization opportunities for legacy brands through strategic licensing partnerships in the F&B space.
Source: Total Licensing ↗Relevant Contacts
Find contacts →Food & Beverage Licensing Trends Discussion with Seltzer Licensing Group
Seltzer Licensing Group discusses emerging trends in food and beverage brand licensing.
Source: License Global ↗Food & Beverage Licensing Trends Discussion with Seltzer Licensing Group
Seltzer Licensing Group discusses emerging trends in food and beverage brand licensing.
Why it matters ·Insights into F&B licensing trends inform portfolio strategy and identify growth opportunities in the rapidly expanding seltzer and beverage category. Understanding market dynamics helps licensors optimize rights positioning and negotiate stronger deals in this high-velocity consumer segment.
Source: License Global ↗Relevant Contacts (2)
Georgios Zervos
Attorney at Law
Andreas Tsochantaris
Founder / CEO
Burger King Partners with Crayola for Kids' Promotional Campaign
Burger King launches a kids-focused promotional collaboration with Crayola brand.
Source: Kidscreen ↗Burger King Partners with Crayola for Kids' Promotional Campaign
Burger King launches a kids-focused promotional collaboration with Crayola brand.
Why it matters ·This collaboration expands Crayola's licensing footprint into QSR promotions, creating new consumer touchpoints and driving traffic to Burger King locations through collectible/experiential offerings. The partnership leverages both brands' strong equity with children and families, opening opportunities for extended product tie-ins and repeat visit incentives.
Source: Kidscreen ↗Relevant Contacts
Find contacts →Burger King and Crayola Reunite for Summer Promotion Campaign
Burger King partners with Crayola for summer-themed licensed promotional collaboration.
Source: Total Licensing ↗Burger King and Crayola Reunite for Summer Promotion Campaign
Burger King partners with Crayola for summer-themed licensed promotional collaboration.
Why it matters ·This reunion signals sustained demand for nostalgic IP in QSR promotions, validating Crayola's licensing strength in family-oriented retail partnerships. The collaboration creates cross-category consumer engagement opportunities and demonstrates CPG brands' ability to drive foot traffic through proven co-branded activations.
Source: Total Licensing ↗Relevant Contacts
Find contacts →Pokémon Accelerates Global QSR Expansion
WildBrain and The Pokémon Company International expanded Pokémon's global fast-food and QSR footprint.
Source: Licensing Expo 2026 ↗Pokémon Accelerates Global QSR Expansion
WildBrain and The Pokémon Company International expanded Pokémon's global fast-food and QSR footprint.
Why it matters ·Food-service partnerships remain one of the most scalable channels for family entertainment brands. Pokémon continues to strengthen its position as a year-round promotional platform.
Source: Licensing Expo 2026 ↗Hello Kitty Kura Sushi Dining Experience
Kura Sushi partnered with Sanrio on a Hello Kitty and Friends dining activation across its restaurant network.
Source: Licensing Expo 2026 ↗Hello Kitty Kura Sushi Dining Experience
Kura Sushi partnered with Sanrio on a Hello Kitty and Friends dining activation across its restaurant network.
Why it matters ·Character-driven dining experiences are becoming a major engagement channel. Food-service activations provide repeat consumer touchpoints while generating social-media-friendly content.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →24 May · Licensing Expo 2026
55
Opp.
Score
Kirby x Kura Sushi Restaurant Collaboration
Kirby launched a themed collaboration with Kura Sushi combining merchandise, collectibility and social engagement.
Source: Licensing Expo 2026 ↗Kirby x Kura Sushi Restaurant Collaboration
Kirby launched a themed collaboration with Kura Sushi combining merchandise, collectibility and social engagement.
Why it matters ·Restaurant partnerships continue to be a major growth area for gaming and character brands. Dining activations combine merchandise, collectability and social engagement in a single experience.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Care Bears x Kung Fu Tea Beverage Collaboration
Kung Fu Tea launched a limited-time Care Bears beverage collaboration across its retail network.
Source: Licensing Expo 2026 ↗Care Bears x Kung Fu Tea Beverage Collaboration
Kung Fu Tea launched a limited-time Care Bears beverage collaboration across its retail network.
Why it matters ·Character licensing continues expanding into experiential food and beverage formats. Specialty beverage chains are becoming important channels for family and kidult brands seeking social-media visibility.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Moomin x Biscuiteers Premium Food Collection
Biscuiteers introduced a hand-crafted Moomin biscuit collection, entering artisanal food as a licensing category.
Source: Licensing Expo 2026 ↗Moomin x Biscuiteers Premium Food Collection
Biscuiteers introduced a hand-crafted Moomin biscuit collection, entering artisanal food as a licensing category.
Why it matters ·Premium gifting and artisanal food products continue emerging as high-value licensing categories. Lifestyle-oriented character brands are particularly well positioned for premium food and seasonal gifting programmes.
Source: Licensing Expo 2026 ↗Relevant Contacts
Find contacts →Strawberry Shortcake Baking Show Unveiled
WildBrain unveiled a new Strawberry Shortcake baking series designed to extend the franchise into food-focused content.
Source: Licensing Expo 2026 ↗Strawberry Shortcake Baking Show Unveiled
WildBrain unveiled a new Strawberry Shortcake baking series designed to extend the franchise into food-focused content.
Why it matters ·Food-themed content is increasingly being used to support consumer products ecosystems. Baking and lifestyle formats create natural licensing pathways into kitchenware, food products and experiential activations.
Source: Licensing Expo 2026 ↗20 May · License Global
58
Opp.
Score
Liquid Death Discusses Licensing and Brand Collaboration Strategy
Liquid Death discussed its approach to licensing and brand collaborations, positioning partnerships as core to its brand-building strategy.
Source: License Global ↗Liquid Death Discusses Licensing and Brand Collaboration Strategy
Liquid Death discussed its approach to licensing and brand collaborations, positioning partnerships as core to its brand-building strategy.
Why it matters ·Liquid Death continues to use partnerships and licensed products as part of its brand-building strategy. The brand's active licensing posture makes it an attractive collaboration partner for beauty and lifestyle companies.
Source: License Global ↗Relevant Contacts
Find contacts →Hasbro Plans New Restaurant Experience with Timeless Brands
Timeless Brands and Hasbro announced plans to open a new branded restaurant experience.
Source: License Intelligence ↗Hasbro Plans New Restaurant Experience with Timeless Brands
Timeless Brands and Hasbro announced plans to open a new branded restaurant experience.
Why it matters ·Hasbro is extending brand engagement into location-based dining experiences. Restaurant tie-ins offer a new recurring touchpoint for toy and game IP beyond traditional retail.
Source: License Intelligence ↗Relevant Contacts
Find contacts →8 May · License Intelligence
60
Opp.
Score
Poppy Playtime Expands into Food and Beverage
Mob Entertainment expanded Poppy Playtime into food and beverage with a growing partner pipeline.
Source: License Intelligence ↗Poppy Playtime Expands into Food and Beverage
Mob Entertainment expanded Poppy Playtime into food and beverage with a growing partner pipeline.
Why it matters ·Digital horror-game IP is moving into broader consumer product categories beyond toys and games. Food and beverage extensions signal growing retailer confidence in gaming-origin characters.
Source: License Intelligence ↗Relevant Contacts
Find contacts →