IP Signals
Real-time licensing intelligence from deals, partnerships, trade press and more.
My Little Pony Licensing Programme Expansion
Hasbro is expanding My Little Pony into new categories to introduce the franchise to new generations.
Source: Licensing Expo 2026 ↗My Little Pony Licensing Programme Expansion
Hasbro is expanding My Little Pony into new categories to introduce the franchise to new generations.
Why it matters ·My Little Pony is being managed as a multi-generational lifestyle and fandom brand. Licensees should watch for opportunities in fashion, beauty, music, collectibles and cross-generational collaborations.
Source: Licensing Expo 2026 ↗Hostess x REDCON1: DingDongs Protein Shakes & Powder Named Top 5 Finalist at Sweets & Snacks Expo
Hostess DingDongs protein shakes and powders by REDCON1 — a collaboration brokered by Global Icons — were named a Top 5 Finalist in the Chocolate Category at the Sweets & Snacks Expo Innovation Awards.
Source: Global Icons ↗Hostess x REDCON1: DingDongs Protein Shakes & Powder Named Top 5 Finalist at Sweets & Snacks Expo
Hostess DingDongs protein shakes and powders by REDCON1 — a collaboration brokered by Global Icons — were named a Top 5 Finalist in the Chocolate Category at the Sweets & Snacks Expo Innovation Awards.
Why it matters ·Global Icons is the world's largest independent corporate brand licensing agency — new mandates and product launches signal major licensing opportunities across automotive, heritage, food and lifestyle categories.
Source: Global Icons ↗Relevant Contacts (12)
Jeff Lotman
Chief Executive Officer
Bill McClinton
President
LMCA Celebrates 40-Year Anniversary with Brand Refresh at Licensing Expo 2026 — Booth C158
LMCA marked its 40th anniversary at Licensing Expo 2026 with a brand refresh and sold-out events. President & CEO Ciarán Coyle outlined the agency's forward strategy around AI-powered licensing tools and global expansion.
Source: LMCA ↗LMCA Celebrates 40-Year Anniversary with Brand Refresh at Licensing Expo 2026 — Booth C158
LMCA marked its 40th anniversary at Licensing Expo 2026 with a brand refresh and sold-out events. President & CEO Ciarán Coyle outlined the agency's forward strategy around AI-powered licensing tools and global expansion.
Why it matters ·LMCA is the only agency exclusively focused on corporate brand extension licensing — active programme activity signals open licensing opportunities across major consumer categories.
Source: LMCA ↗Pokémon 30-Year Brand Journey Featured in License Global
License Global published a feature examining Pokémon's 30-year journey as a licensing property.
Source: License Intelligence ↗Pokémon 30-Year Brand Journey Featured in License Global
License Global published a feature examining Pokémon's 30-year journey as a licensing property.
Why it matters ·Pokémon continues to be positioned as a long-term, multi-category licensing property ahead of its anniversary activities. Its trajectory offers a model for how entertainment IP can sustain commercial relevance across decades.
Source: License Intelligence ↗LEGO Expands Bluey Preschool Range with Four New Sets
LEGO released four additional Bluey sets, expanding its preschool construction toy range.
Source: License Intelligence ↗LEGO Expands Bluey Preschool Range with Four New Sets
LEGO released four additional Bluey sets, expanding its preschool construction toy range.
Why it matters ·Preschool entertainment properties remain a priority category for construction toy partnerships. Bluey's expansion reflects the franchise's position as one of the most commercially active children's brands.
Source: License Intelligence ↗Polly Pocket x The Oodie Comfort Wear Collection
The Oodie launched a Polly Pocket comfort wear collection with Mattel.
Source: License Intelligence ↗Polly Pocket x The Oodie Comfort Wear Collection
The Oodie launched a Polly Pocket comfort wear collection with Mattel.
Why it matters ·Nostalgia-driven toy brands continue expanding into lifestyle and comfort apparel categories. The Oodie's adult audience extends Polly Pocket beyond its core children's demographic.
Source: License Intelligence ↗18 May · License Intelligence
65
Opp.
Score
Lotería Appoints Playology International as Global Licensing Agency
Lotería appointed Playology International as its global licensing agency.
Source: License Intelligence ↗Lotería Appoints Playology International as Global Licensing Agency
Lotería appointed Playology International as its global licensing agency.
Why it matters ·Heritage game properties continue to pursue broader international licensing opportunities. Global agency representation signals ambition for cross-category consumer product expansion.
Source: License Intelligence ↗17 May · License Intelligence
65
Opp.
Score
BeddyByes Secures First UK Apparel Licensing Deals
BeddyByes secured its first two UK apparel licensing deals, entering consumer products.
Source: License Intelligence ↗BeddyByes Secures First UK Apparel Licensing Deals
BeddyByes secured its first two UK apparel licensing deals, entering consumer products.
Why it matters ·Emerging preschool content brands continue to use apparel as an early consumer products category. First licensing deals signal audience confidence and commercial readiness.
Source: License Intelligence ↗MINISO x Star Wars North American Pop-Up Tour
MINISO launched a Star Wars collection supported by a North American pop-up tour.
Source: License Intelligence ↗MINISO x Star Wars North American Pop-Up Tour
MINISO launched a Star Wars collection supported by a North American pop-up tour.
Why it matters ·Retail-led activations remain an important route for extending franchise visibility beyond traditional merchandising. MINISO's pop-up model creates shareable moments that amplify reach.
Source: License Intelligence ↗Brandgenuity at Licensing Expo 2026 — Booth J142
Brandgenuity exhibited at Licensing Expo 2026 in Las Vegas, showcasing its full portfolio including NHLPA Europe, Ocean Spray, Mike's Hot Honey, BMW, Nissan, KFC, Swiss Miss, Vlasic, Fireball and more.
Source: Brandgenuity ↗Brandgenuity at Licensing Expo 2026 — Booth J142
Brandgenuity exhibited at Licensing Expo 2026 in Las Vegas, showcasing its full portfolio including NHLPA Europe, Ocean Spray, Mike's Hot Honey, BMW, Nissan, KFC, Swiss Miss, Vlasic, Fireball and more.
Why it matters ·Brandgenuity is a leading corporate brand licensing agency — new mandates and product launches signal active licensing opportunities across CPG, automotive, food and sports.
Source: Brandgenuity ↗American Girl 40th Anniversary Cross-Brand Collaborations
American Girl launched anniversary collections through Polly Pocket and Little People Collectors.
Source: License Intelligence ↗American Girl 40th Anniversary Cross-Brand Collaborations
American Girl launched anniversary collections through Polly Pocket and Little People Collectors.
Why it matters ·Major anniversaries continue to support cross-brand product collaborations within toy portfolios. Mattel's internal IP cross-overs demonstrate the value of managing a broad brand portfolio.
Source: License Intelligence ↗UNO Partners with Vrbo on Travel Marketing Campaign
UNO partnered with Vrbo for a vacation rental promotion using the classic card game brand.
Source: License Intelligence ↗UNO Partners with Vrbo on Travel Marketing Campaign
UNO partnered with Vrbo for a vacation rental promotion using the classic card game brand.
Why it matters ·Classic game brands are increasingly being used in travel and experience-led marketing partnerships. UNO's broad consumer recognition makes it a flexible platform for lifestyle brand associations.
Source: License Intelligence ↗15 May · License Intelligence
55
Opp.
Score
Penguin Young Readers x Melissa & Doug Playable Books
Penguin Young Readers and Melissa & Doug announced playable books combining reading and play.
Source: License Intelligence ↗Penguin Young Readers x Melissa & Doug Playable Books
Penguin Young Readers and Melissa & Doug announced playable books combining reading and play.
Why it matters ·Publishing and toy companies are combining books with play-based product formats. Playable books offer a growing category at the intersection of education and entertainment licensing.
Source: License Intelligence ↗Mattel Brick Shop Lamborghini and Audi Collection
Lamborghini and Audi expanded their licensing programmes through new Mattel Brick Shop construction sets.
Source: License Global ↗Mattel Brick Shop Lamborghini and Audi Collection
Lamborghini and Audi expanded their licensing programmes through new Mattel Brick Shop construction sets.
Why it matters ·Automotive brands continue to demonstrate strong licensing potential in the construction toy category. The Mattel Brick Shop placement signals sustained retailer demand for premium car IP in the collectible toy segment.
Source: License Global ↗Spin Master x Supercell Toy Partnership for Mobile Gaming Franchises
Spin Master and Supercell partnered on toys for Clash of Clans, Clash Royale and Brawl Stars.
Source: License Intelligence ↗Spin Master x Supercell Toy Partnership for Mobile Gaming Franchises
Spin Master and Supercell partnered on toys for Clash of Clans, Clash Royale and Brawl Stars.
Why it matters ·Mobile game franchises continue to expand into multi-brand toy licensing. Supercell's large global player base creates substantial consumer product demand beyond digital engagement.
Source: License Intelligence ↗Disney Reveals Consumer Products Programme for The Mandalorian and Grogu
Disney Consumer Products revealed a licensing programme for The Mandalorian and Grogu ahead of release.
Source: License Intelligence ↗Disney Reveals Consumer Products Programme for The Mandalorian and Grogu
Disney Consumer Products revealed a licensing programme for The Mandalorian and Grogu ahead of release.
Why it matters ·Disney is preparing consumer products activity around the next Star Wars theatrical release. The Mandalorian and Grogu's broad family appeal creates licensing demand across toys, apparel and collectibles.
Source: License Intelligence ↗14 May · License Intelligence
60
Opp.
Score
KAYOU Launches KPop Demon Hunters Trading Cards
KAYOU launched KPop Demon Hunters collectible trading cards tied to the Netflix property.
Source: License Intelligence ↗KAYOU Launches KPop Demon Hunters Trading Cards
KAYOU launched KPop Demon Hunters collectible trading cards tied to the Netflix property.
Why it matters ·New entertainment releases are being supported through collectible card products. Trading cards remain an effective and scalable format for building early fan engagement.
Source: License Intelligence ↗The Wiggles x The Oodie Comfortwear Collection
The Oodie launched an official collection based on The Wiggles, extending the children's entertainment brand into comfortwear and lifestyle apparel.
Source: License Global ↗The Wiggles x The Oodie Comfortwear Collection
The Oodie launched an official collection based on The Wiggles, extending the children's entertainment brand into comfortwear and lifestyle apparel.
Why it matters ·Children's entertainment brands continue extending into comfortwear and lifestyle apparel categories. Licensees seeking cosy, seasonal product extensions should note growing demand for character-driven comfort wear.
Source: License Global ↗Penguin Ventures and WildBrain CPLG Expand The World of Peter Rabbit™ Licensing Program in the U.S. and Canada
Penguin Ventures has appointed WildBrain CPLG to expand the Peter Rabbit licensing programme across the U.S. and Canadian markets.
Source: WildBrain CPLG ↗Penguin Ventures and WildBrain CPLG Expand The World of Peter Rabbit™ Licensing Program in the U.S. and Canada
Penguin Ventures has appointed WildBrain CPLG to expand the Peter Rabbit licensing programme across the U.S. and Canadian markets.
Why it matters ·WildBrain CPLG is the world's leading entertainment licensing agency — new mandates signal active retail and product opportunities across Europe, Asia and North America.
Source: WildBrain CPLG ↗Betty Boop Expands Across Generations: GCDS Fashion, SHEIN, Playtika Gaming and Boop! The Musical in Japan
Global Icons reports Betty Boop's continued global expansion through luxury fashion (GCDS), viral accessories (SHEIN), gaming integrations (Playtika) and the international rollout of Boop! The Musical in Japan — proving the brand's multigenerational appeal.
Source: Global Icons ↗Betty Boop Expands Across Generations: GCDS Fashion, SHEIN, Playtika Gaming and Boop! The Musical in Japan
Global Icons reports Betty Boop's continued global expansion through luxury fashion (GCDS), viral accessories (SHEIN), gaming integrations (Playtika) and the international rollout of Boop! The Musical in Japan — proving the brand's multigenerational appeal.
Why it matters ·Global Icons is the world's largest independent corporate brand licensing agency — new mandates and product launches signal major licensing opportunities across automotive, heritage, food and lifestyle categories.
Source: Global Icons ↗Relevant Contacts (12)
Jeff Lotman
Chief Executive Officer
Bill McClinton
President
14 May · License Global
65
Opp.
Score
BeddyByes Apparel Licensing Deals
BeddyByes secured its first two U.K. apparel licensing agreements, marking its entry into consumer product licensing.
Source: License Global ↗BeddyByes Apparel Licensing Deals
BeddyByes secured its first two U.K. apparel licensing agreements, marking its entry into consumer product licensing.
Why it matters ·Apparel remains a key entry category for emerging children's entertainment properties. Early licensing deals in apparel establish retail relationships that often expand into broader product categories.
Source: License Global ↗WeightWatchers Licensing: 150K+ GLP-1 Members Creating New Consumer Products Opportunity
LMCA is seeking licensing partners for WeightWatchers to reach its 150K+ active GLP-1 members — a segment representing 46% year-over-year growth and an unmet demand for qualified, nutrient-dense licensed products.
Source: LMCA ↗WeightWatchers Licensing: 150K+ GLP-1 Members Creating New Consumer Products Opportunity
LMCA is seeking licensing partners for WeightWatchers to reach its 150K+ active GLP-1 members — a segment representing 46% year-over-year growth and an unmet demand for qualified, nutrient-dense licensed products.
Why it matters ·LMCA is the only agency exclusively focused on corporate brand extension licensing — active programme activity signals open licensing opportunities across major consumer categories.
Source: LMCA ↗Bundesliga and IMG Renew International Video Archive Agreement
Bundesliga and IMG have renewed their international video archive agreement, extending their long-term media rights partnership.
Source: IMG Licensing ↗Bundesliga and IMG Renew International Video Archive Agreement
Bundesliga and IMG have renewed their international video archive agreement, extending their long-term media rights partnership.
Why it matters ·IMG Licensing facilitated this deal, demonstrating their reach across global sports rights and consumer products.
Source: IMG Licensing ↗Elf on the Shelf x Harry Potter Holiday Collection
Elf on the Shelf announced a Harry Potter product line for the holiday season.
Source: License Intelligence ↗Elf on the Shelf x Harry Potter Holiday Collection
Elf on the Shelf announced a Harry Potter product line for the holiday season.
Why it matters ·Holiday IP and fantasy entertainment brands are being combined for seasonal retail programmes. Cross-franchise licensing creates incremental demand beyond core audiences.
Source: License Intelligence ↗Bratz 25th Anniversary Campaign
Bratz marked its 25th anniversary with podcast activity, dolls and designer collaborations.
Source: License Intelligence ↗Bratz 25th Anniversary Campaign
Bratz marked its 25th anniversary with podcast activity, dolls and designer collaborations.
Why it matters ·Anniversary campaigns remain a useful licensing platform for fashion-doll brands. Bratz's designer collaborations indicate ambitions beyond traditional toy retail into culture and fashion.
Source: License Intelligence ↗