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16 Jun 2026Hasbro's Matt Proulx discuss Monopoly Steakhouse, global highlights – and opportunities for Jem and the Holograms
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Opportunity
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Overview
Hasbro explores live experiences and theatrical opportunities for Jem and the Holograms IP.
Source: Brands Untapped ↗Why this matters
- Hasbro is actively expanding Jem and the Holograms beyond traditional toy/media into experiential licensing, signaling new revenue streams through touring shows and residencies.
- This demonstrates how legacy IP is being monetized through live entertainment partnerships, opening doors for music, venue, and hospitality licensees.