H&M Beauty and Chupa Chups Announce Beauty Collaboration

Overview

H&M Beauty and Chupa Chups announced a beauty collaboration, continuing confectionery brand support of beauty and cosmetics programmes.

Why this matters

• Confectionery brands continue supporting beauty and cosmetics licensing programmes.
• Chupa Chups and H&M Beauty's collaboration demonstrates the confectionery brand's ability to sustain recurring fashion-adjacent beauty licensing activity.