Asembl Partners Chupa Chups with Allkinds on Personal Care Collection

Overview

Asembl partnered Chupa Chups with Allkinds on a personal care collection, extending confectionery IP into licensed beauty in ANZ markets.

Why this matters

• Chupa Chups expanded into personal care through a licensed beauty collaboration.
• Allkinds' Chupa Chups partnership demonstrates the confectionery brand's licensing reach into the Australasian personal care market.