Hasbro launches AI studio to open up new licensing category

Overview

Hasbro licenses 12 iconic characters for AI-powered games, physical products, and location-based experiences.

Why this matters

• Hasbro's AI studio creates a formalized new licensing category, signaling that major IP holders are actively structuring rights frameworks around artificial intelligence applications.
• This opens competitive opportunities for brands and developers to license blue-chip entertainment IP for AI-driven products, potentially reshaping how character rights are packaged and monetized across digital and physical retail channels.