DEALS: Formula 1 strikes a global publishing partnership

Overview

Formula 1 launches global publishing partnership; Disney revives 2000s franchise; Transformers and Scooby-Doo collaborate on toys.

Why this matters

• Publishing partnerships expand IP monetization channels and demonstrate cross-category licensing opportunities for major entertainment properties.
• Toy collaborations between established franchises validate co-branding strategies and reveal appetite for multi-IP consumer product extensions.