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Content ReleaseToys & Games
24 May 2026Thomas & Friends Visual Refresh by Mattel
Brand
55
Opportunity
Score
Overview
Mattel introduced a refreshed look and logo for Thomas & Friends to maintain relevance with new audiences.
Source: Licensing Expo 2026 ↗Why this matters
- Major preschool brands are investing heavily in visual modernization to maintain relevance with new parents and digital-first children.