Back to Signals
CollaborationToys & Games
9 Jul 2026Funko Expands Its Romance Fandom with 'Off Campus' Pop! Figures
Brand
67
Opportunity
Score
Overview
Funko launches Pop! figures based on 'Off Campus' romance IP, tapping growth in romance collectibles.
Source: The Toy Book ↗Why this matters
- This move signals strong licensing demand in the romance category, a high-growth segment that collectible manufacturers are actively pursuing.
- Funko's expansion into romance IP demonstrates how traditional toy licensees are diversifying beyond pop culture and entertainment to capture emerging consumer interest in adult-skewing content.