FIFA and Gamefam launch World Cup event across Roblox

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Overview

FIFA partners with Gamefam to bring all 48 FIFA World Cup 2026 teams to Roblox.

This activation demonstrates FIFA's strategic expansion of World Cup IP into metaverse platforms, unlocking engagement with 130M+ players and creating new monetization vectors beyond traditional media rights.
The partnership signals growing appetite from sports properties to license content across gaming ecosystems ahead of major tournaments, opening licensing opportunities for related consumer products tied to virtual experiences.

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