Netflix, Roblox and Football Manager: World Cup 2026 reveals the benefits and limitations of Fifa's post-EA video game strategy

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Opportunity
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Overview

FIFA partners with Netflix, Roblox, and Football Manager for World Cup 2026 gaming activations post-EA split.

FIFA's diversified gaming strategy across streaming, UGC platforms, and simulation games signals a shift toward multi-partner licensing models after losing EA's exclusive deal.
This fragmented approach reveals both opportunities for niche gaming publishers and potential risks in brand consistency across fragmented digital experiences.

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