Lux Industries secures Reebok brand license for innerwear

Overview

Lux Industries has secured a brand license to produce Reebok-branded innerwear.

Why this matters

• This licensing deal expands Reebok's product footprint into the innerwear category, leveraging Lux Industries' manufacturing and distribution expertise in this segment.
• The partnership demonstrates how athletic brands are extending into adjacent apparel categories to capture new revenue streams and consumer touchpoints.