Brandgenuity Announces New Licensing Partnership Between Nissan and Fanatec for Official Sim Racing Steering Wheels

Overview

Nissan licenses sim racing steering wheel products to Fanatec through Brandgenuity.

Why this matters

• This deal demonstrates automotive brands' growing monetization of IP through gaming and esports channels, expanding beyond traditional vehicle manufacturing into high-margin consumer electronics.
• The partnership signals robust demand for officially licensed sim racing products as the category matures and attracts mainstream consumers seeking premium, branded equipment.