Wendy's partners with Sonic the Hedgehog for new Sonic kids' meal

Overview

Wendy's launches Sonic the Hedgehog collectible card promotion in Kids' Meals for franchise's 35th anniversary.

Why this matters

• This QSR partnership demonstrates strong consumer appetite for gaming IP across food service channels, expanding Sonic's licensing footprint into experiential retail moments that drive traffic and collectibility.
• Collectible card promotions in kids' meals represent a proven licensing monetization channel with high engagement potential and repeat purchase incentives.