DEALS: Sesame Street songs head to Japan's music platforms

Overview

Sesame Street music catalog expands to Japan's streaming platforms; Wendy's UK partners with Sonic the Hedgehog.

Why this matters

• Sesame Street's expansion into Japan's music platforms represents new revenue streams through digital licensing and demonstrates growing appetite for heritage IP in Asian markets.
• Wendy's UK activation with Sonic indicates QSR brands continue leveraging established character IP for promotional campaigns, signaling sustained licensing demand in food & beverage.