Agency Profile

This agency's banner
will appear here

This space is customizable. Agencies can add a banner that showcases their brands, values, and expertise.

Brandgenuity

Brandgenuity

Licensing Agency✓ Verified

31 Hudson Yards, New York, NY 10001

Corporate Brand LicensingCPGAutomotiveFood & BeverageSpiritsSports LicensingEntertainmentPersonal Care

Representing brands across USA · Global

Find Decision Makers Visit Website ↗LinkedIn ↗

3

Signals (30d)

42

Brands

19

Contacts

🌍

2

Territories

Activity

Latest Signals

Live Experience

Brandgenuity at Licensing Expo 2026 — Booth J142

Why it matters · Brandgenuity exhibited at Licensing Expo 2026 in Las Vegas, showcasing its full portfolio including NHLPA Europe, Ocean Spray, Mike's Hot Honey, BMW, Nissan, KFC, Swiss Miss, Vlasic, Fireball and more.

Brandgenuity · 17 May 2026

Brandgenuity Named Exclusive Licensing Agency for NHLPA Across Europe

Why it matters · Brandgenuity is proud to be named the exclusive licensing agency for the NHL Players' Association across Europe, unlocking new ways for fans to connect with the game's top talent across 50M+ hockey fans in 30+ countries.

Brandgenuity · 12 May 2026

Brandgenuity Appointed Licensing Agency of Record for Ocean Spray

Why it matters · Brandgenuity has been appointed as the licensing agency of record for Ocean Spray — the iconic leader in shelf-stable juice, dried cranberries and cranberry sauce.

Brandgenuity · 8 May 2026

Brandgenuity Automotive Licensing Growth

Why it matters · Automotive brands expanded their licensing programmes through new consumer products and lifestyle partnerships.

License Global · 5 May 2026

Relationships

Licensing Network

Brands

Hawaiian Tropic1 signal Ocean Spray1 signal ARM & HAMMER1 signal Nissan1 signal NHLPA1 signal Mike's Hot Honey1 signal BMW Group1 signal

About

New York-based full-service brand licensing agency specialising in corporate, CPG, automotive and lifestyle brand extension. Founded by veterans of the licensing industry, Brandgenuity represents some of the most iconic consumer brands in the world — from Church & Dwight (Arm & Hammer, Trojan, OxiClean) and Edgewell (Banana Boat, Hawaiian Tropic, Schick) to BMW, Nissan, MINI, KFC and the NFLPA. Recent appointments include exclusive licensing representation for the NHLPA in Europe and Ocean Spray. Known for creating authentic, strategically sound consumer products and experiences that grow brand fanbases. Licensing Expo Booth J142.