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Global Icons

Global Icons

Licensing Agency✓ Verified

Los Angeles, CA (+ Detroit · London · Shanghai)

Corporate Brand LicensingAutomotiveHeritage IPFood & BeverageInstitutionalCharacter IPConsumer Products

Representing brands across Global · USA

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5

Signals (30d)

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33

Brands

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12

Contacts

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2

Territories

Activity

Latest Signals

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Licensing Deal

Global Icons Appointed as Licensing Agency for 3M — Launching with Post-it Brand

Why it matters · Global Icons has been appointed as the licensing agency for 3M, kicking off with Post-it Brand — America's #1 sticky note brand. The agency will extend Post-it into innovative new categories that inspire consumers both at home and at work.

Global Icons · 25 May 2026

Licensing Deal

Michelin Global Licensing Programme Launches: Outdoor, Sports Fitness and Technical Apparel

Why it matters · Global Icons, as Michelin's global licensing agency, is building a best-in-class programme focused on Outdoor & Adventure, Sports & Fitness, and Technical Apparel & Performance Gear — leveraging the brand's engineering credibility and global recognition.

Global Icons · 28 Apr 2026

Relationships

Licensing Network

Brands

America2502 signalsHostess Brands1 signalBetty Boop1 signalUSPS1 signalMichelin1 signalPost-it1 signal

About

Founded by Jeff Lotman in 1997, Global Icons is the world's largest independent full-service corporate brand licensing agency with offices in Los Angeles, Detroit, London and Shanghai. Specialises in building strategic licensing programmes for the world's most iconic corporate and heritage brands — from Lamborghini, VW, Audi, Vespa and Michelin in automotive, to Betty Boop, Post-it and USPS in heritage and institutional brands, to Hostess and the full Danone portfolio in food and beverage. Recent appointments include 3M (Post-it Brand) and America250, the official licensing programme for the United States' 250th anniversary celebration.