Aardman and Teemill Relaunch Wallace and Gromit Online Store

Overview

Aardman and Teemill relaunched the Wallace & Gromit online store and introduced new Shaun the Sheep products, investing in direct-to-consumer merchandise channels.

Why this matters

• Established character brands continue investing in direct-to-consumer merchandise channels.
• Aardman's Teemill partnership provides a sustainable, low-inventory DTC model that complements rather than competes with its wholesale licensing arrangements.