Gymshark and Bratz Launch Co-Branded Apparel Collection

Overview

Gymshark partners with Bratz to release a collaborative apparel line.

Why this matters

• This collaboration bridges the activewear and lifestyle toy/fashion IP sectors, expanding Bratz's licensing footprint into performance apparel while leveraging Gymshark's retail distribution.
• The partnership signals demand for nostalgic IP extensions into adjacent categories, creating new consumer touchpoints and revenue streams for both licensors.