Authentic Brands Group Acquires Lee Brand from Kontoor Brands

Overview

Authentic Brands Group acquires the Lee denim and apparel brand from Kontoor Brands.

Why this matters

• This acquisition consolidates Lee's IP portfolio under ABG, a major player in brand licensing and portfolio management, expanding its apparel licensing capabilities.
• The deal signals ABG's continued strategy to acquire heritage fashion brands and monetize them through licensing and retail partnerships globally.