TechnoSport Expands Activewear Portfolio with MILLENOVA Collection - Indian Retailer

Overview

TechnoSport launches MILLENOVA activewear collection, expanding its product portfolio.

Why this matters

• This expansion signals TechnoSport's strategy to diversify within the activewear segment, potentially creating licensing opportunities with complementary sports and lifestyle brands.
• The MILLENOVA collection represents a new sub-brand or line that could serve as a licensing platform for accessories, footwear, or digital fitness services in the growing Indian activewear market.