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PartnershipToys & Games
27 May 2026

Toymaster concludes another successful show in Harrogate

Brand

63

Opportunity
Score

Overview

Toymaster May Show held at DoubleTree Harrogate drew suppliers and independent retailers, 19–21 May.

Source: Toy World

Why this matters

  • The Toymaster May Show is a key annual touchpoint connecting licensors and suppliers with independent toy retailers across the UK, making it a strategic venue for evaluating shelf placement and licensing traction at the indie retail level.
  • Brands seeking distribution beyond major chains should monitor Toymaster's buying signals, as independents represented here collectively influence a significant share of UK toy sales outside the mass market.