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Licensing DealCharacter
26 May 2026

Milo and Maya secure Italian licensing partner; Reading Rainbow YouTube deal; Puzzle Palz expands Harry Potter and DC lines

Brand

70

Opportunity
Score

Overview

Milo and Maya signs Italian licensing deal; Puzzle Palz expands with Harry Potter and DC product ranges.

Source: Kidscreen

Why this matters

  • Multiple licensing expansions signal strong IP monetization across geographies and product categories, opening new retail distribution channels in Europe and digital platforms.
  • Puzzle Palz's acquisition of premium DC and Harry Potter entertainment licenses demonstrates competitive positioning in the licensed toys sector and access to high-value consumer franchises.