DEALS: Fathom stages a re-release for the Hunger Games saga

Overview

Fathom re-releases The Hunger Games saga in theaters; BDA appointed to create Fortnite merchandise.

Why this matters

• The Hunger Games re-release signals renewed monetization of legacy IP through experiential retail, while BDA's Fortnite merchandise appointment demonstrates continued agency competition for gaming IP licensing rights.
• Both moves reflect licensors' strategies to activate dormant or high-value properties across multiple consumer touchpoints.