Royal Pavilion at Brighton Appoints Allyson McDermott Total Licensing as Licensing Agent

Overview

Royal Pavilion Brighton partners with Allyson McDermott Total Licensing to manage IP licensing.

Why this matters

• This partnership expands Royal Pavilion's commercial licensing potential by engaging a specialized licensing agent to develop consumer products and experiences.
• The move signals the heritage attraction's intent to monetize its iconic brand across merchandise, hospitality, and experiential categories.