Broadway Box Office: Daniel Radcliffe Ends on a High, Season Ends Up 1 Percent

Overview

Broadway's 2025-2026 season gross rose 1% year-over-year despite a 0.6% attendance dip.

Why this matters

• Gross revenue growth outpacing attendance signals higher per-ticket yield, indicating consumer willingness to spend on premium live experiences.
• This positions Broadway IP and associated talent brands as commercially viable for licensing partnerships in merchandise, touring productions, and experiential retail.