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24 May 2026

Spiralcute Names Jazwares Master Toy Partner

Brand

70

Opportunity
Score

Overview

Spiralcute selected Jazwares as master toy partner for key character properties including Chiikawa and Mofusand.

Source: Licensing Expo 2026

Why this matters

  • Japanese character brands are transitioning from niche imports to globally managed licensing programmes.
  • Master toy partnerships often signal preparation for significant international expansion.