John Deere Enters Men's Personal Care with Every Man Jack

Overview

John Deere entered the men's personal care category through a partnership with Every Man Jack, launching deodorant, body wash and 2-in-1 shampoo products.

Why this matters

• John Deere has expanded its licensing programme into men's grooming and personal care.
• Industrial brand IP entering personal care opens a new category of licensing opportunity for heritage brand owners.