CBS Says Late Night Will Now Turn a $15 Million Profit After Byron Allen's Time Buy

Overview

CBS shifts late night to time-buy model with Byron Allen, projecting $15M profit from programming change.

Why this matters

• CBS's exit from self-programming late night creates a significant gap in network-owned IP development, opening opportunities for external content licensors to fill broadcast inventory.
• Byron Allen's time-buy model signals a commercially viable alternative distribution channel that brand licensees and advertisers should monitor for cost-efficient, large-scale audience reach.